Method and device for prompting user coverage information

A coverage and user technology, which is applied in the prompt field of user coverage information, can solve problems such as reducing the amount of calculation, and achieve the effect of reducing the amount of calculation

Active Publication Date: 2017-09-01
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] This application provides a prompt method and device for user coverage information, which can reduce the amount of calculation and solve the problem that the same user repeatedly appears in different categories

Method used

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  • Method and device for prompting user coverage information
  • Method and device for prompting user coverage information
  • Method and device for prompting user coverage information

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Embodiment Construction

[0034] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. All other embodiments obtained by persons of ordinary skill in the art based on the embodiments in this application belong to the protection scope of this application.

[0035]In the embodiment of this application, in order to reduce the amount of calculation when estimating the user coverage, and to solve the problem that the same user repeatedly appears in different categories of the same category combination, the user coverage of the category combination is used In the method of segment fitting, the accumulative user coverage of the category combination is obtained through the fitting function, and provided to the information provider. This is described in detail below.

[0036] s...

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Abstract

The invention discloses a user coverage information prompting method and device. The method includes the steps of obtaining basic data, classifying categories according to different sequencing distances of the categories in a category sequence, dividing the categories in each sub-sequence into multiple category sets, calculating the user coverage increase rate of each category set relative to a prior category set, obtaining a fitting function under the corresponding sequencing distance according to the user coverage increase rate in each sub-sequence and a preset function format, mapping target keywords into multiple target categories in a system after an information issuing party selects the target keywords, calculating the sequencing distance of each target set, and estimating the accumulated user coverage of each target category set through the corresponding fitting function so that the accumulated user coverage can be provided for the information issuing party. By means of the user coverage information prompting method and device, the calculation amount can be reduced, and the problem that the same user repeatedly appears in different categories is solved.

Description

technical field [0001] The present application relates to the technical field of information prompting in the process of point-of-interest directional delivery of information, in particular to a prompting method and device for user coverage information. Background technique [0002] In some Internet business platforms, there is often some specific information placed on the webpage of the information delivery direction business platform, in the hope that when the webpage is paid attention to by users, the specific information can also be paid attention to, or even clicked, and imported to the information delivery party itself. of pages drive traffic to it. Initially, the specific information placed on the same webpage is generally fixed. However, for large-scale business platforms, the number of users (viewers) is large, and for different visitors to the same webpage, users may pay different attention. . For example, for an e-commerce trading platform, the business objects ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 康生巧
Owner ALIBABA GRP HLDG LTD
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