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Method and device for intercepting advertisements in webpage

A technology for advertisements and webpages, which is applied in the field of blocking advertisements in webpages, and can solve problems such as occupying traffic resources and user interference

Active Publication Date: 2014-06-25
BEIJING KINGSOFT NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this type of advertisement will cause interference to the user. If the user browses the web using a mobile terminal such as a mobile phone, these advertisements will occupy a certain amount of traffic resources.

Method used

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  • Method and device for intercepting advertisements in webpage
  • Method and device for intercepting advertisements in webpage
  • Method and device for intercepting advertisements in webpage

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0059] see figure 2 As shown, the first preferred implementation of a method for intercepting advertisements in webpages in the embodiments of the present invention includes:

[0060] 201. Obtain web page data corresponding to a preset URL.

[0061] In order to facilitate web address query, a web address list can be maintained, in which there are one or more preset web addresses, such as the web address http: / / xx.con, an access request can be sent according to the web address, and the network side can Request to return the webpage data, and the webpage data corresponding to the URL can be obtained locally.

[0062] 202. Acquire attribute identifiers of webpage elements in source files of webpage data.

[0063] The webpage data may exist in the source file of the webpage, for example, the attribute identifier of the webpage element in the HTML source file from which the webpage data is obtained, such as Tagname, ID, or class.

[0064] 203. Determine whether the value of the...

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Abstract

The invention discloses a method and device for intercepting advertisements in a webpage. The method and device are used for automatically screening suspected advertisements out and fast recognizing the advertisements, an intercepting rule is automatically generated, and convenience is provided for shielding the advertisements. The method includes the steps that webpage data corresponding a preset website are acquired; the webpage data are analyzed, and the suspected advertisements are acquired; whether the suspected advertisements are actual advertisements or not is judged; when the suspected advertisements are actual advertisements, the corresponding intercepting rule is generated; according to the corresponding generated intercepting rule, the advertisements in the webpage are intercepted.

Description

technical field [0001] The invention relates to the technical field of webpage identification, in particular to a method and device for intercepting advertisements in webpages. Background technique [0002] With the continuous advancement of Internet technology and the continuous increase of Internet users, the e-commerce industry has achieved vigorous development, and more and more advertisements originally transmitted through TV and buildings flow to the Internet. [0003] Advertisements on web pages, such as advertisements at the top of the page, advertisements on floating windows on both sides, and advertisements on fixed advertising spaces, are generally published by website operators or associated customers, so website operators will not block such advertisements . However, such advertisements will cause interference to the user. If the user browses the webpage using a mobile terminal such as a mobile phone, these advertisements will occupy a certain amount of traffic...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F21/51G06F2221/2119G06Q30/00G06F16/9577
Inventor 朱佳来陈亮
Owner BEIJING KINGSOFT NETWORK TECH
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