Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement putting method and system based on analysis of user life tracks

A trajectory analysis and advertising delivery technology, applied in the advertising field, can solve problems such as low advertising relevance and poor user experience of the advertising receiver, achieve accurate and intelligent advertising, and improve user experience

Inactive Publication Date: 2014-04-23
SHANLING ON LINE NETWORK TECH BEIJING
View PDF5 Cites 26 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the WIFI equipment on the bus has its particularity. The WIFI equipment on the bus moves along with the bus. Since the passengers may not stay on the bus for too long, if the indiscriminate broadcast advertisement is still used, Ad receivers are easily bored because the advertisements they push are not highly relevant, which brings a bad user experience to the ad receiver

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement putting method and system based on analysis of user life tracks
  • Advertisement putting method and system based on analysis of user life tracks
  • Advertisement putting method and system based on analysis of user life tracks

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0051] see figure 1 , the first embodiment of the advertisement delivery method based on the analysis of the user's life trajectory in the embodiment of the present invention includes:

[0052] S1: Determine the type of the access user according to the user information, if it is a new access user, perform step S2, if it is an old access user, perform step S5;

[0053] After the access user accesses the vehicle-mounted WIFI device through WIFI, the vehicle-mounted WIFI device can judge the type of the access user according to the user information of the access user. If it is determined that the access user is a new access user, step S2 is performed; If the incoming user is an old access user, step S5 is performed.

[0054] S2: Determine the location of the new access user;

[0055] After determining that the access user is a new access user, the location of the new access user may be determined, so as to push advertisements to the new access user.

[0056] S3: Match and push...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an advertisement putting method and a system based on analysis of user life tracks; the advertisement putting of vehicle-mounted WIFI equipment is enabled to become more precise and intelligent according to the life track and bus route matching advertisement mode through acquiring the user life tracks; advertisements with high relevancy can be provided to users, so that the usage experience of the users is improved. The advertisement putting system based on the analysis of the user life tracks comprises an advertisement database, the vehicle-mounted WIFI equipment and an access user terminal, wherein the advertisement database is used for analyzing the life tracks from the vehicle-mounted WIFI equipment, implementing the advertisement matching and issuing the matched advertisements to the vehicle-mounted WIFI equipment; when the access user terminal is accessed, the vehicle-mounted WIFI equipment calls or generates the life tracks according to the type of the access user terminal, and issues the advertisements from the advertisement database to the access user terminal; the access user terminal is connected with the vehicle-mounted WIFI equipment through WIFI, and is used for receiving the advertisements from the vehicle-mounted WIFI equipment.

Description

technical field [0001] The present invention relates to the field of advertisements, in particular to an advertisement delivery method and system based on the analysis of user life trajectories. Background technique [0002] Advertisement is a way of disseminating information that can be seen everywhere in people's daily travel. Through advertisement, the content of the advertiser can be diffused and disseminated, and the behavior of the audience of the advertisement can be influenced to a certain extent. [0003] With the rapid development of smart devices, such as smart phones and the popularization of bus WIFI equipment, bus WIFI Internet access has gradually become an important way for the public to obtain information during daily travel. Therefore, more and more advertisers are turning their attention to bus vehicles. WIFI equipment. The advertising delivery method adopted by the existing bus-mounted WIFI equipment is still the indiscriminate broadcast advertising deli...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 张伟雄
Owner SHANLING ON LINE NETWORK TECH BEIJING
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com