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Omni-channel advertisement accurate delivery system and method

An advertising and advertising technology, applied in marketing and other directions, can solve problems such as poor delivery accuracy, and achieve the effect of increasing efficiency, promoting efficiency, and promoting improvement.

Inactive Publication Date: 2014-04-16
GUANGZHOU NETVOUR INFORMATION TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The purpose of the present invention is to provide an all-channel-oriented accurate advertisement delivery technical solution based on the analysis of user behavior data, aiming at the shortcomings of the existing advertisement delivery, which can only target a certain delivery channel and the delivery accuracy is poor.

Method used

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  • Omni-channel advertisement accurate delivery system and method

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Embodiment Construction

[0030] The accompanying drawings are for illustrative purposes only and should not be construed as limiting the patent.

[0031] For those skilled in the art, it is understandable that some well-known structures and descriptions thereof may be omitted in the drawings.

[0032] The technical solutions in the invention will be clearly and completely described below in conjunction with the description and drawings of the invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0033] Such as figure 1 Shown is an omni-channel advertising precision delivery system in a preferred embodiment of the present invention, including a media management unit connected to the advertising delivery media in pairs, an a...

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Abstract

The invention discloses an omni-channel advertisement accurate delivery system and method. The omni-channel advertisement accurate delivery system comprises a media management unit, an advertisement delivery unit, an advertisement content management unit, a data acquisition and analysis unit and an operation support unit, wherein the media management unit, the advertisement delivery unit, the advertisement content management unit, the data acquisition and analysis unit and the operation support unit are mutually connected. The media management unit sends out an delivery request to the advertisement delivery unit, the advertisement delivery unit feeds advertisement information corresponding to the delivery request back to the media management unit, the media management unit searches the advertisement content management unit for corresponding advertisement content according to the advertisement information and pushing the advertisement content to delivery media according to the types of channels of the delivery media, and meanwhile advertisement delivery data are stored through the data acquisition and analysis unit. Based on true, comprehensive and dynamically-updated user information, an advertisement accurate delivery scheme oriented to omni channels is provided, efficiency can be improved, accuracy of advertisement delivery is improved, delivery cost of advertisers is reduced, the advertisement delivery effect is improved, and benefits can be increased.

Description

technical field [0001] The present invention relates to the technical field of omni-channel advertisement delivery, in particular to an omni-channel advertisement precise delivery system and a precise delivery method based on the system. Background technique [0002] With the rapid development of the market economy, advertising has become an indispensable and important tool in economic behavior. Due to the complex composition of user groups, the large number of advertisements, and the large number of advertising terminals, in order to carry out advertising more efficiently, in recent years Many systematic and intelligent advertising delivery systems and equipment have been developed. [0003] However, the accurate delivery of existing advertising delivery systems mostly requires fixed collection of user basic information, user access behavior or user purchase behavior data, and then based on these data to analyze the user's preferences, and then according to the user's prefe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李桂兵闫峰林壮琴
Owner GUANGZHOU NETVOUR INFORMATION TECH
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