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Method, device and client side for advertisement blocking

An ad blocking and advertising technology, applied in the field of computer security, can solve the problems of slow matching speed and ad filtering library update, difficulty in effectively blocking web page advertisements, and difficulty in writing ad filtering rules, so as to achieve fast and effective blocking and improve user browsing experience. , Improve the effect of browsing experience

Inactive Publication Date: 2014-01-22
BEIJING KINGSOFT NETWORK TECH +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the process of realizing the present invention, the inventor found that the prior art has at least the following problems: the current advertisement filtering software mainly filters advertisements through the protocol processing interface, but in the existing advertisement filtering software, it is difficult to write advertisement filtering rules , the versatility is poor, the matching speed and the update of the ad filtering library are also slow, and the cycle of removing false positives is long, making it difficult to effectively block web advertisements

Method used

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  • Method, device and client side for advertisement blocking
  • Method, device and client side for advertisement blocking
  • Method, device and client side for advertisement blocking

Examples

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Embodiment Construction

[0021] Embodiments of the present invention are described in detail below, and examples of the embodiments are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0022] In the description of the present invention, it should be understood that the terms "first", "second" and so on are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance. In the description of the present invention, it should be noted that unless otherwise specified and limited, the terms "connected" a...

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PUM

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Abstract

The invention provides a method, device and client side for advertisement blocking. The method includes the following steps that web site information of a page to be viewed of a browser is obtained; the web site information is analyzed to judge whether the content of the page to be viewed is an advertisement or not; if the content of the page to be viewed is the advertisement, the content fed back to the loading content of the page to be viewed of the browser is intercepted; according to the type of the page to be viewed, the loading content is replaced by preset content, and moreover the preset content after replacement is sent to the browser to be loaded. According to the method of the embodiment, filtering rules are simple, matching efficiency is high, pages with advertisement content can be intercepted effectively and rapidly, so that webpage loading speed is improved, flows are saved for a user, and browse experience of the user is promoted.

Description

technical field [0001] The invention relates to the technical field of computer security, in particular to an advertisement blocking method, device and client. Background technique [0002] For the benefit of the website, most websites will be placed with a certain amount of advertisements. When users browse the webpages of the website, the advertisements of the website will be loaded and displayed on the webpage. However, if there are too many advertisements, their loading will occupy the speed of the network, thereby reducing the loading speed of the webpage, and the display of advertisements will also affect the visual effect of users browsing webpage content. In addition, limited by the configuration of the client where the user is located, the browser loading advertisements in the client will also affect the response speed of the browser. Currently, users can filter advertisements on web pages by installing advertisement filtering software. [0003] In the process of ...

Claims

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Application Information

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IPC IPC(8): G06F21/56
CPCG06F16/9577
Inventor 邹敏甘灿刘桂峰
Owner BEIJING KINGSOFT NETWORK TECH
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