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Method and device for monitoring information push effect

A technology of pushing information and monitoring device, applied in the field of data processing, can solve the problem of inability to count the effect of push message push, and achieve the effect of quantitative monitoring of push effect

Inactive Publication Date: 2013-11-27
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The main purpose of the present invention is to provide a method and device for monitoring the push effect of push information, so as to solve the problem that the push effect of push message cannot be counted in the prior art

Method used

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Embodiment Construction

[0020] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0021] The embodiment of the present invention provides a method for monitoring the push effect of a push message. The following takes the push message as an advertisement placed by an advertiser as an example, and specifically introduces the method for monitoring the push effect of a push message provided by the embodiment of the present invention:

[0022] figure 1 is a flow chart of a method for monitoring push message push effects according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps S102 to S106:

[0023] S102: Monitor the user identification for visiting the target website, wherein the target website is a website displayi...

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Abstract

The invention discloses a method and device for monitoring an information push effect. The method for monitoring the information push effect comprises the following steps: monitoring identifiers of users accessing a target website, wherein the target website is used for showing push information; monitoring identifiers of users accessing a preset website; and determining the information push effect according to the first identifiers and the second identifiers, wherein the first identifiers are the monitored identifiers of users accessing the target website, and the second identifiers are the monitored identifiers of users accessing the preset website. According to the method, the problem that the information push effect cannot be counted in the prior art is solved, and the effect of quantitatively monitoring the information push effect is achieved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a method and device for monitoring the push effect of push information. Background technique [0002] The current advertising industry mainly uses the number of clicks as the main measurement index to determine the degree of attention to push messages such as advertisements placed by advertisers. Being seen, and more concerned about the push effect of push messages, therefore, how to count the push effect of push messages and what indicators to reflect the push effect of push messages has become an urgent problem to be solved. [0003] Aiming at the problem in related technologies that the effect of pushing messages cannot be counted, no effective solution has been proposed yet. Contents of the invention [0004] The main purpose of the present invention is to provide a method and device for monitoring the push effect of push information, so as to solve the problem in th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/0242H04L67/535H04L67/55H04L67/01H04L43/10
Inventor 祁国晟戴飞黄勇坚于国法
Owner BEIJING GRIDSUM TECH CO LTD
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