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Monitoring method and device of pushed information

A technology for pushing information and a monitoring device, applied in the field of data processing, can solve the problem of inability to count the effect of pushing information, and achieve the effect of quantitative monitoring of the pushing effect.

Active Publication Date: 2015-06-24
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a method and device for monitoring push information, so as to solve the problem that the push effect of push information cannot be counted in the prior art

Method used

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  • Monitoring method and device of pushed information
  • Monitoring method and device of pushed information
  • Monitoring method and device of pushed information

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Embodiment Construction

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0027] The present invention provides a monitoring device for pushing information. The monitoring device provided by the embodiment of the present invention is described in detail below:

[0028] figure 1 is a schematic diagram of a monitoring device for pushing information according to an embodiment of the present invention, such as figure 1 As shown, the monitoring device mainly includes a first monitoring unit 10, a second monitoring unit 20 and a determination unit 30, wherein:

[0029] The first monitoring unit 10 is used to monitor the number of times that the user identification and the target website display push information for visiting the target website. cookie id, since the targe...

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Abstract

The invention discloses a monitoring method and device of pushed information. The method includes: monitoring a user identifier of a user visiting a target web and the number of times the target web displays the pushed information, with the target web being a web for displaying the pushed information; monitoring a user identifier of the user visiting a first preset web; according to the similarity of the two identifiers and the number of displaying times, determining push effect of the pushed information. The first identifier is the user identifier of the user visiting the target web; the second identifier is the user identifier of the user visiting the first preset web; the number of displaying times is the number of times the monitored target web displays the pushed information. By the use of the monitoring method and device, the problem that the push effect of the pushed information is unable to be counted by the prior art is solved; the monitoring method and device allows the push effect of the pushed information to be quantitatively monitored.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method and device for monitoring push information. Background technique [0002] The current advertising industry mainly uses the number of impressions as the main measurement index to determine the degree of attention to push information such as advertisements placed by advertisers. Being seen, and more concerned about the push effect of push information, therefore, how to count the push effect of push information and what indicators to reflect the push effect of push information has become an urgent problem to be solved. [0003] Aiming at the problem of being unable to count the pushing effect of push information in related technologies, no effective solution has been proposed yet. Contents of the invention [0004] The main purpose of the present invention is to provide a method and device for monitoring push information, so as to solve the problem in the prior art that th...

Claims

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Application Information

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IPC IPC(8): G06F17/30H04L29/06
Inventor 祁国晟黄勇坚戴飞
Owner BEIJING GRIDSUM TECH CO LTD
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