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Method and system for achieving mobile advertisement recommendation

A first, corresponding relationship technology, applied in the input/output process of data processing, instruments, electrical digital data processing, etc., can solve problems that are easy to be ignored

Inactive Publication Date: 2013-10-30
飞拓无限信息技术(北京)股份有限公司
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But for a new event, the trigger rate calculated by this algorithm is often zero, which is easy to be ignored in the later analysis and application process

Method used

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  • Method and system for achieving mobile advertisement recommendation
  • Method and system for achieving mobile advertisement recommendation
  • Method and system for achieving mobile advertisement recommendation

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Embodiment Construction

[0032] see figure 1 , the present invention realizes the specific steps of the method for calculating the trigger rate as follows:

[0033] Step 101: Obtain the first attribute value of the first triggered event within the preset period, and record the corresponding relationship between the first triggered event and the first attribute value.

[0034] Step 102: Obtain the first attribute value of the second triggered event within the preset period, and record the corresponding relationship between the second triggered event and the first attribute value.

[0035] Step 103: According to the records in steps 101 and 102, calculate the ratio C1 of the number of times the first event is triggered by the second trigger to the number of times the first event is triggered when the first attribute value is the first parameter, and when the first attribute value is the first parameter A ratio C2 of the sum of the times of the plurality of events being triggered by the second to the su...

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Abstract

The invention provides a method for calculating the event triggering rate. The method comprises the steps that a first attribute value of an event which is triggered firstly in a preset period and a first attribute value of an event which is triggered secondly are acquired, and the corresponding relation of the first attribute value of the event which is triggered firstly and the first attribute value of the event which is triggered secondly is recorded; the ratio C1 of the times that the first event is triggered secondly to the times that the first event is triggered firstly is calculated when the first attribute value is used as a first parameter, and the ratio C2 of the sum of the times that the events are triggered secondly to the sum of the times that the events are triggered firstly is calculated when the first attribute value is used as the first parameter; when the first attribute value is used as the first parameter, the triggering rate of the first event is E=(C1+C2) / 2. The triggering rate factor of all the events with the same first attribute value is added in the triggering rate calculated according to the method, thus, the calculated triggering rate still has certain significance even to new events.

Description

technical field [0001] The present invention relates to a method and system for calculating event trigger rate. Background technique [0002] An event will be triggered under certain conditions. The trigger rate of the event can be obtained by calculating the ratio of the number of times an event is triggered to the number of times the event occurs. According to the trigger rate of the event, the trigger rule of the event and other events can be further analyzed. characteristic. Usually, by calculating the trigger rate of different events under a specific attribute within a period of time, the triggering rules of these different events under a specific attribute are analyzed and compared. But for a new event, the trigger rate calculated by this algorithm is often zero, which is easy to be ignored in the later analysis and application process. Contents of the invention [0003] In view of this, the main purpose of the present invention is to provide a method and system fo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F3/0481
Inventor 冯术葵韩曙
Owner 飞拓无限信息技术(北京)股份有限公司
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