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System and method for displaying product details in process of playing television video

A technology for displaying products and TV videos, applied in the fields of digital TV broadcasting and the Internet, can solve the problems of reducing the value of advertisements, missing effective promotion of advertisements, and being unable to understand product detailed information, etc., to achieve the effect of realizing value and good experience

Inactive Publication Date: 2013-08-14
清新视界(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing TV advertisements, when users are attracted by the products introduced by the advertisements, they cannot understand the detailed information of the products, miss the effective promotion of the advertisements, and reduce the value of the advertisements

Method used

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  • System and method for displaying product details in process of playing television video
  • System and method for displaying product details in process of playing television video

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Embodiment Construction

[0027] The invention realizes the display of product details when the TV video is played.

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the embodiments and accompanying drawings.

[0029] figure 1 It shows a frame diagram of a system for displaying product details when a TV video is played according to the present invention. Such as figure 1 As shown, the system for displaying product details according to the present invention when playing TV video includes:

[0030] The video management server 1 is used to publish the video in the video management server 1, set the video address, introduction and display template, and transmit it to the content management server 3 and the digital TV terminal 4;

[0031] The product management server 2 is used to publish the product in the product management server 2, set the detailed introduction p...

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Abstract

The invention provides a system for displaying product details in the process of playing a television video. The system comprises a video management server, a product management server, a content management server and a digital television terminal, wherein the video management server is used for publishing a video and setting a video address, and an introduction and display template; the product management server is used for publishing a product and setting a detailed introduction page of the product; the content management server is used for establishing a mapping table for the video and the product and acquiring an address of the current product introduction page; and the digital television terminal is used for requesting to view current product information and loading the current product detail page. The system implements a function of displaying the product details in the process of playing the television video.

Description

technical field [0001] The invention relates to the technical fields of digital television broadcasting and the Internet, in particular to a system and method for viewing and operating details of currently playing content during video playing. Background technique [0002] With the popularization of the two-way transformation of digital TV, digital TV has become an indispensable part of people's life. The passive "watching TV" in the past is gradually changing into an active "using TV", and wonderful interactive TV is becoming a new way for mid-to-high-end families to experience quality life. [0003] In existing TV advertisements, when users are attracted by the product introduced by the advertisement, they cannot understand the detailed information of the product, miss the effective promotion of the advertisement, and reduce the value of the advertisement. [0004] Therefore, with the development of digital TV services, there is an urgent need for a method and system for ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/235H04N21/4722
Inventor 李文波
Owner 清新视界(北京)科技有限公司
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