Method for delivering information to mobile terminal and information delivering device

Abstract

The invention discloses a method for delivering information to a mobile terminal and an information delivering device. The method for delivering the information to the mobile terminal comprises the following steps: setting delivered target information in advance and setting feedback control trigger information in the to-be-delivered information; delivering the to-be-delivered information for the first time according to the set delivered target information; monitoring and acquiring the feedback information of the mobile terminal on the delivered information and storing and updating; when a delivering time period set in advance is up, updating the delivered target information according to the updated feedback information; and delivering the to-be-delivered information according to the updated delivered target information. By applying the method for delivering information to the mobile terminal and the information delivering device, the information delivering cost can be reduced, the disturbance to a user is reduced, and the information delivering effect is improved.

Description

technical field [0001] The invention relates to information marketing technology, in particular to a method and an information delivery device for delivering information to a mobile terminal. Background technique [0002] With the rapid development of mobile communication technology and the continuous expansion of the number of mobile terminal users, various information operators use various applications running on mobile terminals, that is, mobile terminal applications to deliver information to users, which has become an increasingly important aspect of information marketing. A strategy and business promotion method. [0003] The existing method of delivering information through mobile terminal application programs generally adopts the delivery method of target information. That is to say, when the information operator creates the delivery information, he sets the delivery target information of the delivery information, and sets the relevant information of the application ...

AI Technical Summary

Problems solved by technology

However, among the target users corresponding to the delivery target, there are great differences in the interests, hobbies, and individual needs of each user. For example, some users are more interested in the displayed delivery information, so they click to read the delivery information; Quite bored with the same delivery information displayed, and will not click to read the delivery information, so that the delivery information of the delivery did not produce the expected effect, and, with the increase in the number of delivery times, even the user's operation of the delivery information The rebellious mood of the information provider has reduced the brand effect of the information operator in the hearts of users; furthermore, frequent delivery of the same content delivery information according to the set delivery target information not only has a poor delivery effect, but also increases the delivery cost of the information operator. It also harasses users, brings great inconvenience to users, and reduces user experience

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