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Frame accurate content insertion system

A technology for inserting systems and content, applied in the direction of selective content distribution, image communication, electrical components, etc., can solve problems such as failure to match and replace triggers

Active Publication Date: 2011-12-21
ACCENTURE GLOBAL SERVICES LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In other words, the local content provider cannot match on a frame-accurate basis the replacement trigger specified in the original playback video

Method used

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Examples

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Embodiment Construction

[0019] figure 1 A communication architecture 100 is shown that includes a frame-accurate content insertion system 102 ("system 102"). System 102 obtains source signals from potentially many different input feeds. As examples, input feeds may include satellite feeds 104 , fiber optic input feeds 106 , and wired connection feeds 108 . Feeds 104 to 108 deliver live video broadcast signals as source signals to system 102 for processing.

[0020] The following discussion will refer to live broadcast video and alternative commercial content. However, the system 102 may be directed to processing different types of source signals for different types of content insertion. For example, the system 102 may generally identify content insertion triggers in pre-recorded broadcast video to identify and replace substantial portions of the pre-recorded broadcast video with any desired content on a frame-accurate basis. One potential application is to add, remove, or otherwise alter certain ...

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PUM

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Abstract

The invention relates to a frame accurate content insertion system. The content insertion system helps digital media providers insert replacement content (e.g., localized commercials) at precisely the right places in the video streams delivered to downstream players. Specifically, with frame accuracy, the system inserts content insertion triggers into the delivered video streams. From a source video input, the system determines the trigger positions at which insertion triggers exist with reference to house timecode. The system then locates the corresponding trigger positions in the output video stream with reference to a framecount of frames generated by a digital encoder. The system inserts corresponding content insertion triggers into the delivered video stream when it locates the corresponding trigger positions.

Description

technical field [0001] The present disclosure relates to content insertion into digital media streams. In particular, the present disclosure relates to providing frame-accurate content insertion triggers in digital video streams delivered to downstream endpoints. Background technique [0002] A long-standing problem for content providers is that their global programming often includes commercial content that is irrelevant to the target market. For example, consider a live video of a table tennis tournament from South Korea. Original live broadcasts often include commercials in Korean and targeting Korean products and services. While this is appropriate for the primary market in Korea, these advertisements have little or no value for secondary markets such as the US or Brazil. In the era of worldwide satellite and cable distribution of programming, there is great potential for reaching additional markets, but this has its own corresponding challenges of localization. [0...

Claims

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Application Information

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IPC IPC(8): H04N21/2668
CPCH04N21/812H04N21/8455H04N21/23424H04N21/44016H04N21/858
Inventor C·M·勒迈尔F·D·琼斯
Owner ACCENTURE GLOBAL SERVICES LTD
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