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Method and device for constructing product user network

A network construction and user technology, applied in the field of data processing, can solve problems such as large user groups, inability to recommend precise marketing, and bundled sales.

Active Publication Date: 2011-06-08
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this kind of technology subdivides the user group at a very coarse granularity, and it is difficult to really find out a small user group who likes both products very much.
[0007] To sum up, it can be seen that the relationship model established by the existing technology cannot accurately and completely reflect the relationship between users, between products, and between users and products, and thus cannot effectively realize user recommendation and precise marketing based on the network. , bundled sales and other functions

Method used

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  • Method and device for constructing product user network
  • Method and device for constructing product user network
  • Method and device for constructing product user network

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Embodiment Construction

[0020] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0021] A variety of relationships are considered in the product user network in the embodiment of the present invention, including: the link relationship between users, for example, users may be IM contacts, SNS community friends, friends, or in the same group and the like; the link relationship between users and products, for example, a user may have purchased a product, used a product, or browsed a product; the link relationship between products, for example, a pr...

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Abstract

The invention discloses a method and a device for constructing a product user network. The method comprises the following steps of: acquiring relational information, wherein the relational information comprises relational information between a user and a product, relational information between users and relational information between products; generating a relational network in which the user and the product are used as nodes according to the relational information; predicting a link of the relational network to acquire the predicted relational network; and analyzing the link of the predicted relational network to acquire link analysis information, wherein the link analysis information comprises related information of the link to one or more of user recommendation, product recommendation and bundling sale. In the scheme, the more accurate and completer relational network is acquired by predicting and analyzing the link of the relational network; and functions such as user recommendation, product recommendation (also called precision marketing), bundling sale and the like can be effectively realized by using the relational network.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method and device for constructing a product user network. Background technique [0002] Among the various products under the current Internet technology, there are many web applications, such as instant messaging (IM, instant Messaging) and social networking services (SNS, Social Networking Services) and so on. However, these web applications involve a large number of users, and there may still be strong correlations between users in these applications. In addition, these applications often extend some application-related virtual products or services. For example, IM applications have value-added services related to IM product applications, and these services and products are marketed to users. [0003] By dividing these products and their users, the following network marketing can be realized, including: [0004] User recommendation based on user relationship. User recommend...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 肖磊岳亚丁刘大鹏黄华基赖晓平李邕李多全叶幸春陈永锋贡鸣言艳花陈显露钟迩桁
Owner SHENZHEN TENCENT COMP SYST CO LTD
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