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System, method and apparatus for search code information retrieval

A technology of information retrieval and query code

Inactive Publication Date: 2011-04-06
THE TMS WAY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Correspondingly, a large number of media activities are not monitored, or not used for future business development or other business activities

Method used

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  • System, method and apparatus for search code information retrieval
  • System, method and apparatus for search code information retrieval
  • System, method and apparatus for search code information retrieval

Examples

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Embodiment Construction

[0018] In the following description, reference is made to the accompanying drawings, in which specific embodiments of the invention are demonstrated. It can be understood that other implementations can be used structurally, and other changes can be made without departing from the protection scope of the present invention. In addition, different implementations and aspects of the various embodiments can be properly combined. Accordingly, the drawings and detailed description are to be regarded as illustrative in nature and not restrictive.

[0019] In general, embodiments of the present invention are directed to systems, methods, and devices that provide scalability and real-time user interaction of offline media formats. In one implementation, embodiments of the invention can be used to apply the click-to-delivery model and other Internet-based advertising models to offline formats of media and advertisements. Embodiments of the present invention may also provide additional ...

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Abstract

An information retrieval system using a search code is provided. Embodiments of the present invention may include a processor component configured to perform the operations of a system application, the system application configured to generate one or more data records, the system application further configured to generate multiple search codes and store the multiple search codes and the one or more data records in memory and associate each of the one or more data records with one or more of the multiple search codes, each of the one or more data records including instructions for the execution of a predetermined action. The predetermined action may be, for example, delivering content, sales, a marketing activity, a discount offering, an advertisement campaign, a transaction, an application to use, or any other type of offer that is generally directly at users of offline or online media.

Description

Background technique [0001] The present invention relates generally to information retrieval systems, and more particularly, to information retrieval systems, methods and apparatus using search codes. [0002] Due to the widespread use of computers and computer technology, it is increasingly common for online companies to record the behavior of their users. For example, a search company may monitor terms entered into a search engine and then deliver targeted advertisements related to those terms. In addition, shopping sites can also track customers' purchases to determine their preferences and buying habits. This type of information tracking is useful for marketing and business marketing. [0003] Currently, tracking user behavior is not easy for offline media such as television and print, including magazines, newspapers, billboards, or other media that are not connected to the Internet. For example, after a person reads a billboard ad, there is no way to know whether the a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F17/30876G06Q20/10G06F17/30241G06F17/30867G06Q30/02G06F16/29G06F16/955G06F16/9535
Inventor F·H·索拉特
Owner THE TMS WAY
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