Advertising information release method, device and system

Abstract

The embodiment of the invention provides an advertising information release method, a device and a system. The method comprises the following steps: sending a positioning information instruction to a mobile communication terminal; acquiring position information fed back by the mobile communication terminal; judging whether the mobile communication terminal enters a preset scope based on the position information; and if the mobile communication terminal enters the preset scope, sending advertising information to the mobile communication terminal. The device comprises an instruction sending unit, an information acquiring unit, a judgment unit and an information sending unit, wherein the instruction sending unit is used for sending the positioning information instruction to the mobile communication terminal, the information acquiring unit is used for acquiring the position information fed back by the mobile communication terminal, the judgment unit is used for judging whether the mobile communication terminal enters the preset scope based on the position information, and the information sending unit is used for sending the advertising information to the mobile communication terminal if the mobile communication terminal enters the preset scope. By using the invention, advertising information release can be realized purposefully based on the position information of the mobile communication terminal.

Description

technical field [0001] The present invention relates to mobile communication technology, in particular to a method, device and system for publishing advertisement information. Background technique [0002] At present, merchants generally send advertising information such as discounts to the mobile phones of their registered members. With the development of business models, group buying appeared. Group buying is a team purchasing from merchants, known internationally as B2T (Business To Team), following B2B (Business To Business, business to business), B2C (Business To Consumer, business to customer), C2C (Consumer To Consumer, customer to customer ) Another e-commerce model after. Group buying was originally the definition of "group purchasing". Now, with the popularization of the Internet, group buying has become a consumption revolution that many Chinese people have participated in. The Internet has become a new way of consumption. The so-called online group buying mea...

AI Technical Summary

Problems solved by technology

However, the existing technology cannot send advertising information such as group buying information in a purposeful and targeted manner according to the location information of the mobile communication terminal. This is a technical problem that needs to be solved urgently.

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