Accurate influence marketing system based on signalling analysis and method thereof

Abstract

The invention provides an accurate influence marketing system and a method based on signalling analysis. The system comprises a signaling acquisition system, a full business marketing user target analysis system, a marketing trigger condition analysis system, a virtual call center marketing platform, a BOSS (Business Operation Support System) system and a remote control system. The system expands and analyzes acquired user business communication behavior data into user social attribute data by combining user and business basic data to form a three-dimensional full business user perspective matrix, and a target user is formed by user and business matching analysis; real-time signalling data tracking is carried out on the formed target user to obtain real-time user communication dynamic data; and accurate influence marketing is carried out under a three-dimensional accurate influence marketing matrix by combining an accurate influence marketing trigger condition base. The system unifies each marketing flow of user and business data acquisition, target user forming by analysis, best marketing condition forming by analysis and final marketing implementation.

Description

technical field [0001] The present invention relates to a monitoring system based on the communication field, in particular to a precise influence marketing system and method based on signaling analysis. Background technique [0002] At present, telecom operators have entered full-service operation in an all-round way. From telecom service products to telecom service users, the operators' full-service operation stage has the following characteristics: the features of full-service business products are multi-service concurrency and cross-bundling of services; as a full-service business Target users reflect the characteristics of personalization and experience economy. Among thousands of business products and many personalized needs of users, how to accurately match business products and users; how to accurately deliver product information to matching users , allowing users to experience and generate purchase behavior; how to quickly spread telecom business products to other m...

AI Technical Summary

Problems solved by technology

[0007] In the existing technology, the technical solution of precise marketing based on signaling analysis has disadvantages: 1. The existing technology only analyzes and processes the static characteristics of users and the dynamic characteristics of communication, but does not analyze the characteristics of telecommunications products and Analyzing the relationship between products

2. Even when analyzing the user's characteristics, only the two-dimensional characteristics of the user's static and communication dynamics are considered, and the social attribute characteristics of the user itself are not considered

3. In the marketing process, marketing is only done through its two-dimensional marketing matrix, which only uses two parts of the user's static and communication dynamic characteristics data for cross-analysis, and can only market users who meet the analysis conditions

In the field of communication products, when a user uses a certain business product, he is greatly influenced by his social circle, and this two-dimensional matrix does not consider the influence resource of the user's social circle, so it is impossible to carry out precise influence marketing

4. It is not realized that marketers can easily use the platform to achieve precision marketing, because whether marketers can easily use the platform is also related to the efficiency and results of marketing

5. Only for the mobile network, and the marketing trigger conditions are simple, only considering the dynamic user business behavior characteristic data

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