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Advertisement playing control system and method thereof

A technology for advertising playback and control systems, applied in the field of IPTV, can solve the problems of irrelevance, user experience degradation, and disregard of advertising history, etc., to achieve the effect of improving user experience

Inactive Publication Date: 2010-11-10
百视通网络电视技术发展有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing strategy does not take into account the history of advertisement playback, and there is no correlation between the advertisements that users see within a period of time, resulting in: users may repeatedly watch the same advertisement or excessive advertisements during this period of time, resulting in a decrease in user experience; It cannot meet the needs of advertisers for relevant and continuous advertising delivery based on users during this period of time

Method used

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  • Advertisement playing control system and method thereof
  • Advertisement playing control system and method thereof
  • Advertisement playing control system and method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] S101: Set the advertisement playing rules, the threshold N of the number of times the same advertisement is played by the same user within the specified time length; the threshold M of the number of times the same user plays all advertisements within the specified time length;

[0025] S102: The user control module records the advertisement play records of the advertisement strategy system, and executes the filtering algorithm B. If the total number of times N2>M of all advertisements is played, an empty advertisement is directly returned; if the total number of times N2 of all advertisements is played <=M, then polling For all the advertisements to be selected, the filtering algorithm A is executed, and the advertisements filtered by the filtering algorithm A are eliminated, and the weight is calculated to output the final result of playing;

[0026] S103: After an advertisement is played successfully, update the advertisement playing record of the user database.

Embodiment 2

[0028] S201: After each advertisement is successfully played, if the advertisement belongs to a related advertisement, the user control module records the ID and playing time of the advertisement, such as: a user clicks to watch the picture advertisement a, and the user control module records the advertisement a. ID and playback time;

[0029] S202: When the advertisement strategy system processes the advertisement playback request, it polls all candidate advertisements and executes the filtering algorithm C. If the advertisement content to be played is a matching related advertisement of the advertisement played last time, such as: video pre-insert advertisement b, If the advertisement b is from the same advertiser, then the advertisement b is given a playing weight, and the advertisement strategy system plays the advertisement b according to the recalculated weight.

[0030] S203: The user control module periodically processes expired advertisement playback records to save s...

Embodiment 3

[0032] When there is a continuous playback of videos in IPTV, it is required to start from the first video that the user watches, and insert advertisements after n videos.

[0033] If the ad strategy system receives a request every time a video is played, in addition to recording the ad return, the historical user delivery data in this scenario needs to record all the request records of each user, including the empty ad return. Advertisement will be delivered when the empty ad return is equal to n, otherwise no ad will be delivered and the user's history will be deleted. This scenario uses the stored user history data, combined with the front-end application logic to meet the requirements.

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Abstract

The invention relates to a system and a method thereof for controlling advertisement playing in an IPTV system. On one hand, the invention provides an advertisement playing control system, which comprises an advertisement policy system, the advertisement policy system comprises a user control module, which is used for recording the advertisement playing records of the advertisement policy system and processing the advertisement playing records according to an advertisement playing rule, and the advertisement policy system is used for playing advertisements according to processing results. On the other hand, the invention also provides an advertisement playing control method, the user control module records the advertisement playing records of the advertisement policy system and processes the advertisement playing records according to the advertisement playing rule, and the advertisement policy system plays advertisements according to processing results. The system and the method can effectively enhance the experience of users.

Description

technical field [0001] The invention relates to the field of IPTV, in particular to a system and method for controlling advertisement playing in an IPTV system. Background technique [0002] The existing IPTV platform advertising process is attached figure 1 As shown, the following steps are included: the user requests content from the IPTV system through a set-top box; the IPTV broadcast control system requests the advertisement playing content from the advertisement strategy system while preparing common content; the advertisement strategy system returns an instruction to the broadcast control system whether to insert an advertisement, and Specific advertising content; the IPTV broadcast control system presents the content to the user, and if the advertisement is included, the user will see the advertisement content at the same time. [0003] The existing strategy does not consider the history of advertisement playback, and there is no correlation between the advertisemen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04N7/173
Inventor 何宇袁弢周少毅李启元李怀宇张大钟
Owner 百视通网络电视技术发展有限责任公司
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