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Customized ring back tone service implementing method and customized ring back tone service system

An implementation method and technology for color ringtones, which are applied in the directions of subscriber special services, electrical components, wireless communication, etc., can solve the problems that the development of color ringtone advertisements cannot be well promoted, and users are not impressed. effect, the effect of improving the user experience

Inactive Publication Date: 2012-11-28
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Advertising CRBT still uses the common CRBT platform, which differs from ordinary CRBT only in terms of content management, billing, settlement, etc. It does not leave a deep impression on users, so it cannot promote the development of CRBT advertising very well.

Method used

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  • Customized ring back tone service implementing method and customized ring back tone service system
  • Customized ring back tone service implementing method and customized ring back tone service system
  • Customized ring back tone service implementing method and customized ring back tone service system

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Embodiment Construction

[0041]In the embodiment of the present invention, the CRBT played can be any content, such as songs, jokes, personality introductions or advertisements, etc., which have their own uses. Taking CRBT advertisements as an example, CRBT advertisements are a kind of publicity with CRBT as the carrier This is undoubtedly a business with high commercial value and development prospects. According to the theory of advertising marketing, if the advertisement can act on the audience through various channels such as text, image, sound and real objects, and at the same time provide a channel for interacting with the audience, better publicity effect will be achieved. Similarly, for CRBT with other content, the user also needs to obtain further information in other forms, as well as to obtain help information on how to interact with the CRBT service platform. Therefore, the present invention takes these factors into full consideration in the technical proposal of the method for implementing...

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PUM

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Abstract

The invention relates to an implementation method for the polyphonic ringtone service and a service system for the polyphonic ringtone. The method comprises the following steps: monitoring a polyphonic ringtone user to be called and waiting for getting through, collecting the relative information of a caller and / or the relative information of the polyphonic ringtone reserved by a called party, generating a sending instruction to send polyphonic ringtone first relative information to the caller according to the relative information of the caller and / or the relative information of the polyphonic ringtone reserved by the called party, and sending the polyphonic ringtone first relative information. The system comprises a first module, a second module and a third module, wherein the first module is used for playing the polyphonic ringtone; the second module is used for collecting and storing polyphonic ringtone playing records; and the third module is used for storing the polyphonic ringtone first relative information, collecting the relative information of the caller and / or the relative information of the polyphonic ringtone reserved by the called party when monitoring the polyphonic ringtone to be played, generating the sending instruction to send the polyphonic ringtone first relative information to the caller according to the collected information and sending the polyphonic ringtone first relative information according to the sending instruction. The invention can cause a user to obtain more abundant polyphonic ringtone relative information to leave deep impression for the user, and facilitates the generalization and the use of the alternation polyphonic ringtone service.

Description

technical field [0001] The present invention relates to a color ring service realization method and a color ring service system, in particular to a color ring service realization method and a color ring service system for playing color ring advertisements to a mobile terminal. Background technique [0002] The CRBT service is a service customized by the called user to provide the calling user with music or voice instead of the normal ring back tone. When the calling party initiates a call and waits to be connected, if the called party sets a CRBT, the CRBT system will play the CRBT until the call is established or terminated by timeout. Color ring tones can meet users' needs for personalized ring back tones, and are easy to use without any special requirements for mobile phone functions. Since its launch, it has been widely welcomed. At present, China Mobile has hundreds of millions of color ring tones users. The CRBT system can support music or voice in various formats. As...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W84/02H04W88/02H04M3/42
Inventor 唐华斌周华段翔周彬
Owner CHINA MOBILE COMM GRP CO LTD
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