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Analytic measurement of online social media content

a social media and content technology, applied in the field of information management, can solve the problems of high degree of manual human intervention by analysts, inability to update very frequently, and high cost of analysts' reports

Inactive Publication Date: 2010-05-13
BUZZIENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, these techniques require a high degree of manual human intervention by analysts.
Additionally, the reports generated by these analysts can be very expensive and can't be updated very frequently due to the necessity of human intervention in the data gathering and analysis process.

Method used

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  • Analytic measurement of online social media content
  • Analytic measurement of online social media content
  • Analytic measurement of online social media content

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Embodiment Construction

[0048]Throughout the description, for the purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the present invention. It will be apparent to one skilled in the art, however, that the present invention may be practiced without some of these specific details. In other instances, well-known structures and devices are shown in block diagram form to avoid obscuring the underlying principles of embodiments of the invention.

[0049]At least certain embodiments disclose a social media analytics platform including methods, apparatuses, and computer-readable media for providing analytic measurements of online social media content by harvesting and aggregating unstructured qualitative online social media conversations relevant to subject matter of interest in a category from one or more online social media sources, quantifying the aggregated online social media conversations including performing statistical analysis on the conversations...

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Abstract

A social media analytics platform including methods, apparatuses and computer-readable media for providing analytic measurements of online social media content by harvesting and aggregating unstructured qualitative online social media conversations relevant to subject matter of interest in a category from one or more online social media sources, quantifying the aggregated online social media conversations, and providing actionable information based on the quantified aggregated online social media conversations, the actionable information including sentiment expressed among online social media participants concerning subject matter of interest in the category.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. provisional application No. 61 / 114,445, entitled “Aggregating and Presenting Quantitative Online Social Media Content,” filed on Nov. 13, 2008.FIELD OF THE INVENTION[0002]At least certain embodiments of the invention relate generally to information management, and more particularly to providing analytic measurement of online social media content.BACKGROUND OF THE INVENTION[0003]Traditional methods of collecting, managing and providing real-time or near real-time relevant information have been enhanced through the use of the Internet and online research and information collection tools. One such set of tools is known as web analytics. Web analytics focus on a company's own website for collection of online information, particularly traffic data. Web analytics are limited because they only consider a subset of the relevant online universe, specifically the behavior of users of a given website. They...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04M3/00G06F17/30G06Q30/00G06Q99/00G06Q10/00G06F17/27
CPCG06Q10/00G06Q30/00G06Q50/01G06Q30/0263G06Q30/0277G06Q30/0251
Inventor GOELDI, ANDREAS
Owner BUZZIENT
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