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Package having a composite window

Inactive Publication Date: 2008-10-30
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While effort and expense has been expended providing individually wrapped absorbent articles, it has been difficult displaying them to consumers at the point of sale.
However, while windows do allow the consumer to view a wrapper in a package they have some disadvantages.
One disadvantage is increased cost.
Often the price of the material used to produce a transparent window is greater than the cost of material that it is replacing.
However, the larger the window the more absorbent articles are viewable by the consumer at the point of sale, which can increase consumer interest in the package.

Method used

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  • Package having a composite window
  • Package having a composite window
  • Package having a composite window

Examples

Experimental program
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Effect test

Embodiment Construction

[0025]As used herein, the term “absorbent article” refers to articles that absorb and / or contain a substance, such as, body exudates. A typical absorbent article can be placed within, against or in close proximity to the body of a wearer to absorb and / or contain various body exudates. Examples, of absorbent articles include feminine hygiene articles, adult incontinence products, sanitary tissue products (facial tissue, toilet tissue, paper towels, wipes), and baby care products (diapers). The term “absorbent article” as used herein also refers to any associated wrapping or applicator that typically can be associated with an absorbent article. For example, an absorbent article can be a tampon that may or may not include an applicator and / or can be a feminine sanitary napkin that may or may not include a wrapper, such as, a wrapper that individually encloses a feminine sanitary napkin.

[0026]As used herein, the term “feminine hygiene article” refers to absorbent articles that can be wo...

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PUM

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Abstract

A package is provided wherein each package has a composite window. The composite window may be a combination of a window and a graphical representation of a window. The graphical representation can also provide a visual impression of any absorbent articles, which may be viewed through the window. A package may also have more than one composite window, such that the composite windows are positioned on the package in a manner to provide a visual impression to a consumer of a much larger window.

Description

FIELD OF THE INVENTION[0001]The present invention relates to a package containing absorbent articles, particularly wherein the package comprises a window.BACKGROUND OF THE INVENTION[0002]At the point of sale, a package is often the primary mechanism of attracting a consumer's attention to the products contained therein. As such, manufacturers use package features to help consumers distinguish their packages from competitors' packages. These features usually include package shape, size, or color.[0003]For certain products however, in addition to being contained in a package, the products may also be individually wrapped, for example in a packet. Manufacturers of absorbent articles often individually wrap the absorbent articles. Frequently, the wrapper containing an absorbent article will have a unique appearance, but the appearance of a wrapper may also be coordinated with the appearance of the package in which the individually wrapped absorbent article is contained. While effort and...

Claims

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Application Information

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IPC IPC(8): B65D25/54B65D85/07
CPCA61F15/001A61F13/5511B65D25/54B65D5/4204
Inventor BENSON, WILLIAM MERCERCURLIS, MARY BETHHERNANDEZ, ROSA ALEJANDRALAVIZ, ILONKA BIBIANA
Owner THE PROCTER & GAMBLE COMPANY
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