Commodity sales seasonality analysis method and device and electronic equipment

Abstract

The embodiment of the invention discloses a commodity sales seasonal analysis method and device and electronic equipment. The method comprises the steps that the total daily sales volume and promotiondata of N commodities are acquired; determining the daily baseline sales volume of each commodity in the N commodities according to the total daily sales volume and promotion data of the N commodities; determining P seasonal factors of the N commodities according to the daily baseline sales volume of each commodity in the N commodities and the commodity information data, and determining a seasoncorresponding to each seasonal factor according to the sales volume of the full-volume commodity corresponding to each seasonal factor in each season; and for each commodity, determining the season corresponding to the seasonal factor matched with the commodity information data of the commodity as the sales season of the commodity. The sales seasonality of commodities which are short in sales history or newly put on shelves can be objectively predicted. Meanwhile, the demand degree of the consumer on the commodity in each season can be objectively and accurately reflected.

Description

technical field [0001] The embodiments of the present application relate to the technical field of sales, and in particular to a method, device and electronic equipment for analyzing seasonality of commodity sales. Background technique [0002] Seasonal commodities refer to commodities whose sales volume is significantly higher in a specific season or month, which reflects the seasonal law of consumer demand for the commodity. The research on the seasonality of commodity sales can grasp the seasons in which consumers' demand for a certain commodity is mainly concentrated, so as to guide the purchasing staff to control the purchase volume according to the season, so as to prevent the commodity from being unsalable or insufficient in supply, and at the same time guide the pricing of the commodity according to the season and promotions. [0003] The seasonality analysis of commodity sales, the main method currently used is to make statistics on the historical sales data of com...

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Problems solved by technology

[0004] The method of counting sales by season based on historical commodity sales data can reflect the seasonal regularity of commodity sales to a certain extent, but it has two deficiencies: First, because it needs to be based on historical sales data of commodities, it is relatively short for sales history Or new products on the shelves cannot predict the sales season; second, it is directly based on real sales data without dealing with the influence of promotional factors, which may lead to statistical results that cannot objectively reflect the needs of consumers

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