Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Method and apparatus for mining user intent, computer device, and readable medium

A technology of user intent and intent, applied in computer parts, computing, data processing applications, etc., can solve the problems of low advertising recommendation efficiency and inability to obtain users, and achieve the effect of improving advertising recommendation efficiency.

Inactive Publication Date: 2019-01-15
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
View PDF6 Cites 6 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in this scenario, since the user’s true intention cannot be obtained, the recommended advertisement is not necessarily the advertisement that the user really wants to click and view when browsing, resulting in low efficiency of advertisement recommendation

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and apparatus for mining user intent, computer device, and readable medium
  • Method and apparatus for mining user intent, computer device, and readable medium
  • Method and apparatus for mining user intent, computer device, and readable medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0061] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0062] figure 1 It is a flow chart of Embodiment 1 of the method for mining user intentions in the present invention. Such as figure 1 As shown, the method for mining user intent in this embodiment may specifically include the following steps:

[0063] 100. According to the user's historical behavior data, several intention information of the user is mined;

[0064] 101. Obtain the ranking index of each intent information;

[0065]102. According to the ranking index of each piece of intention information, extract N pieces of target intention information from several pieces of intention information to perform advertisement recommendation.

[0066] The user intention mining method of this embodiment is executed by a user intention mining device,...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides a mining method and a device of user intention, a computer device and a readable medium. The method comprises the following steps: mining several intention information of a useraccording to the historical behavior data of the user; obtaining a ranking index of each intention information; N pieces of target intention information are extracted from several pieces of intentioninformation according to the ranking index of each intention information to make advertisement recommendation. The technical proposal of the invention can make up the shortcomings of the prior art, accurately and effectively excavate the intention information of the user, so as to carry out effective advertisement recommendation according to the intention information of the user, thereby effectively improving the advertisement recommendation efficiency.

Description

【Technical field】 [0001] The present invention relates to the technical field of computer applications, in particular to a method and device for mining user intentions, computer equipment and readable media. 【Background technique】 [0002] With the advancement of the mobile era and the vigorous development of the content ecology, more and more display scene traffic appears in people's daily life, and advertisers are willing to obtain more display business traffic. [0003] In the prior art, in the information flow scenario, the user is mainly for the purpose of browsing, and there is no clear retrieval behavior, and the advertiser cannot directly obtain the user's intention. Advertisement recommendations are usually made to users only based on some characteristic information of users, such as age, occupational status, hobbies and other characteristics. However, in this scenario, since the real intention of the user cannot be obtained, the recommended advertisement is not ne...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06K9/62G06Q30/02
CPCG06Q30/0242G06F18/2411G06F18/214
Inventor 苏冬冬黄浩曹德强周浩王瑜
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com