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Customer loyalty processing method and device

An information processing method and loyalty technology, applied in the field of data processing, can solve problems such as evaluation, non-registered members cannot perform loyalty, etc.

Active Publication Date: 2018-08-10
NANJING ZHIMA INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of this application is to provide a method and device for processing customer loyalty information to solve the problems in related technologies that are not entered by the system and cannot be evaluated by non-registered members

Method used

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  • Customer loyalty processing method and device
  • Customer loyalty processing method and device
  • Customer loyalty processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0078] Example 1, such as figure 2 It is a schematic flow chart of a method for evaluating customer loyalty based on probe data using the TFD-1 algorithm according to an embodiment of the present invention. As shown in the figure, the steps of the method are as follows:

[0079] (1) First of all, in the past period of time (customer behavior observation period), the wifi probe device has been continuously used to collect the information and data of the merchant's visiting customers. If the customer continues to stay in the store, the probe device deployed in the store will always Receive the data packet sent by the smart device held by the customer, the data packet contains the MAC address of the smart device held by the customer and the time stamp of sending the packet, so a sequence of time stamps in chronological order can be obtained; at the same time, through the merchant category To sort out the information, we can classify merchants according to custom categories to de...

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Abstract

The invention discloses a customer loyalty processing method and device. A WiFi probe obtains shop entering frequency, shop entering time and shop entering time length corresponding to each shop entering time of a customer; a staying time length weight ft is obtained according to the shop entering time length corresponding to each shop entering time; a visit date is determined according to the shop entering time, and a visit interval weight fd is determined; a visit frequency weight fn is determined according to the shop entering frequency; and a customer loyalty w is determined according to the staying time length weight ft, the visit interval weight fd and the visit frequency weight fn. Thus, the customer loyalty is determined, the loyalty can be determined if the customer is not loggedin by a system or is a non-registered member, and the technical problem that only the loyalty of the customer who is registered or logged in by the CRM system can be calculated in the related art is solved.

Description

technical field [0001] This application relates to the field of data processing, in particular, to a method and device for processing customer loyalty information. Background technique [0002] In marketing practice, customer loyalty is defined as the continuity of customer purchase behavior, which refers to the customer's dependence on and recognition of the company's products and services, and the long-term purchase and use of the company's products or services in terms of thought and emotion. A high degree of trust and loyalty is a comprehensive evaluation of customers on the advantages of enterprise products in long-term competition. Customer loyalty refers to the degree of customer loyalty, which is a quantitative concept. Customer loyalty refers to the degree to which customers have feelings for a certain company's products or services due to the influence of quality, price, service and many other factors, forming a preference and long-term repeated purchase of the co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/01G06Q30/0201
Inventor 朱智李晨阳于可人张为史君
Owner NANJING ZHIMA INFORMATION TECH
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