Intelligent advertisement pushing method and terminal combining human body recognition and voice recognition

Abstract

The invention discloses an intelligent advertisement pushing method and terminal combining human body recognition and voice recognition, wherein the intelligent advertisement terminal combining humanbody recognition and voice recognition comprises an intelligent advertisement management module, a human body recognition module, a voice recognition module, a data receiving and sending module, an advertisement display module, a display screen, a microphone array and a high-definition automatic focusing camera; the human body recognition module is connected with the high-definition automatic focusing camera; the voice recognition module is connected with the microphone array; a data interface of the intelligent advertisement management module is respectively connected with the human body recognition module and the voice recognition module; the advertisement display module is connected with the intelligent advertisement management module; the advertisement display module is connected withthe display screen; the intelligent advertisement management module is connected with the data receiving and sending module. The technical scheme aims at performing real-time user analysis by aiming at advertisement audience; the interaction of the advertisement audience is improved, so that the advertisement putting is more precise; the practical effect after the advertisement putting is improved.

Description

technical field [0001] The invention relates to the technical field of advertisement push, in particular to an intelligent advertisement push method and terminal combining human body recognition and voice recognition. Background technique [0002] The advertising machine is a new generation of intelligent equipment, which constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and through multimedia materials such as pictures, text, video, small plug-ins (weather, exchange rate, etc.) advertising. The original idea of ​​the advertising machine is to change the advertising from passive to active, so the interactive nature of the advertising machine enables it to have many public service functions, and to attract customers to actively browse the advertisements. [0003] According to different functions and scenes, the advertising machine can be divided into different categ...

AI Technical Summary

Problems solved by technology

[0004] At present, the advertising machine terminals in the market generally have the following shortcomings: 1. It is impossible to accurately target the audience; whether the advertising machine is through local media, SD card or TF card, or network push, it determines that the advertising content cannot be changed after it is put into the machine. , and the playing time and sequence of content cannot be changed

However, such a delivery method often fails to capture the pain points of the advertising audience, causing them to gradually turn a blind eye to the advertising machine

2. Advertisers cannot judge the actual effect and rate of return of their own advertisements. Same as the above situation, after the advertisement is placed, the advertiser cannot judge the accuracy and subsequent effect of the advertisement.

3. Lack of effective interactivity, resulting in the inability to import truly high-value advertisements. Due to the inability to carry out extensive and precise delivery, and the inability to confirm the actual effect and benefits of advertisement delivery, many forms of high-value-added advertisements in the computer network , such as game advertisements, etc., the proportion of the offline advertising machine market is very low, which limits the development of the advertising machine market

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