Advertisement data real-time preview method, device and system

Abstract

The invention discloses an advertisement data real-time preview method, and relates to the technical field of computers. The method comprises the steps that when the client side accesses the webpage of the target website, the target advertisement identifier of the target advertisement data is transmitted to the target website; the target advertisement identifier is forwarded to a demand side platform server by the first server of the target website through the advertisement transaction platform server in the form of cookie; the target advertisement data returned by the advertisement transaction platform are received; the target advertisement data are returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identifier; and the target advertisement data are displayed in the webpage of the target website. The technical problems that the preview effect cannot meet the requirements because of the fact that the present advertisement idea preview mode does not meet real-time preview in the advertisement position can be solved, and the beneficial effects of real-time preview of the advertisement data in the webpage of the target website and enhancing the preview effect can be achieved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method, device and system for real-time preview of advertisement data. Background technique [0002] RTB (Real Time Bidding, real-time bidding) is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. Different from the frequency of mass purchases, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. The RTB system may include SSP (Sell-Side Platform, supply-side platform), ADX (Ad Exchange, advertisement transaction) platform and DSP (DemandSite Platform, demand-side platform), the core of which is DSP. For the media, RTB can bring more advertising sales, automate the sales process and reduce various expenses. Moreover, with the rapid popularization of smart phones and the maturity of the mobile network environment, the mobile DSP market will be further expl...

AI Technical Summary

Problems solved by technology

[0003] In the RTB system, the advertising account corresponding to the DSP may upload multiple advertising data, but for each advertising data, before a certain advertising data participates in the bidding and the bidding is successful, the preview effect of the advertising data is unknown, then if The advertising account uses certain advertising data to participate in the bidding and the bidding is successful, but the display effect of the advertising data in the advertising space is not as expected by the advertising account, which may lead to a decrease in the income of the advertising account

Moreover, none of the existing advertising creative preview methods can meet the real-time preview in the advertising space, resulting in a preview effect that cannot meet the demand

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