Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Information object publishing method and apparatus

A technology for publishing devices and objects, applied in the Internet field, can solve the problems of requiring human resources, increasing costs, and not being able to guarantee the timeliness of media publicity, and achieve the effect of reducing costs and ensuring timeliness

Inactive Publication Date: 2018-07-06
ALIBABA GRP HLDG LTD
View PDF5 Cites 1 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method of manual screening and preparation of creative materials requires the investment of human resources and increases costs; moreover, if the customer does not know which creative materials should be used for the purchased keywords or is not sure which creative materials to use , causing the final ad to fail to produce the desired promotional effect
[0004] On the other hand, the advertising position is time-sensitive, that is, the advertising resource is time-limited, and it will become invalid after the release time point. If the binding cannot be performed in time due to the lag of manual operation, then the timeliness of media publicity cannot be guaranteed. , it will also cause the final advertisement to fail to produce the expected publicity effect

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information object publishing method and apparatus
  • Information object publishing method and apparatus
  • Information object publishing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0032] In order to make the purpose, technical solution and advantages of the application clearer, the embodiments of the application will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0033] The steps shown in the flowcharts of the figures may be performed in a computer system, such as a set of computer-executable instructions. Also, although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0034] figure 1 The flow chart of the release method for the information object of this application, such as figure 1 shown, including:

[0035] Step 100: Determine the characteristic information corresponding to the information object according to the keywords.

[0...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The present application discloses an information object publishing method and apparatus. The method comprises: determining feature information corresponding to an information object according to a keyword; and using the determined feature information to match the published information object. According to the technical scheme of the present application, information object publishing is automatically realized, and without the investment of human resources, the cost is reduced; and moreover, a high-quality information object can always be published according to the user demand, the timeliness ofthe media promotion is ensured, and the desired promotional effect can be ultimately generated.

Description

technical field [0001] This application relates to Internet technology, especially to a method and device for distributing information objects. Background technique [0002] In order to increase the influence of new products, you can use media to promote new products, for example, you can advertise your own products by purchasing advertising positions. [0003] At present, after purchasing the advertising space, the customer needs to prepare the advertising material according to the purchased selling keywords (such as MP3, electric razor, etc.), and release the information object by using the advertisement formed by the advertising material in the specified time period . This method of manual screening and preparation of creative materials requires the investment of human resources and increases costs; moreover, if the customer does not know which creative materials should be used for the purchased keywords or is not sure which creative materials to use , which will cause ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0251G06Q30/0277G06F16/958
Inventor 李燕京
Owner ALIBABA GRP HLDG LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com