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Video advertisement playing method and device

A technology of video advertisement and playback method, applied in the field of multimedia, can solve the problems of ineffective advertising attraction, waste of playback resources, and difficulty in attracting users.

Inactive Publication Date: 2018-06-22
SHENZHEN GENUINE INNOVATIVE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the development of the Internet and multimedia technology, video displays are generally installed outside stores or shopping malls to play video advertisements to attract users into the store. Among them, video advertisements include not only advertisements in video format, but also pictures. Ads, text ads, or web ads, but the playback method is generally limited to fixed or cyclic playback of some video ads, instead of adaptively changing according to the user's preferences, which makes it difficult to attract users' attention, resulting in a lot of waste of playback resources, which does not play a significant role. good advertising effect

Method used

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  • Video advertisement playing method and device

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Embodiment Construction

[0073] The technical solutions of the present invention will be clearly and completely described below in conjunction with the accompanying drawings. Apparently, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0074] In addition, the technical features involved in the different embodiments of the present invention described below may be combined with each other as long as there is no conflict with each other.

[0075] The video advertisement playing method and device provided in this embodiment are configured in a video advertisement playing system. The video advertisement playing system includes a video display, and the video advertisement playing system also includes a central processing unit, a memory and various ...

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Abstract

Embodiments of the invention disclose a video advertisement playing method and device. The video advertisement playing method is applied to a video advertisement playing system which comprises a videodisplay. The method comprises the following steps of: obtaining user feature information of a target user in an area corresponding to the video display; determining an advertisement file, suitable for being played by the target user, in an advertisement library according to the user feature information and a sales volume of each commodity in a store in a preset time period; and controlling the video display to play the advertisement file. Through above manner, the played video advertisements accord with preferences of users and can effectively attract the users.

Description

technical field [0001] The embodiments of the present invention relate to the field of multimedia technologies, and in particular, to a method and device for playing video advertisements. Background technique [0002] With the development of the Internet and multimedia technology, video displays are generally installed outside stores or shopping malls to play video advertisements to attract users into the store. Among them, video advertisements include not only advertisements in video format, but also pictures. Ads, text ads, or web ads, but the playback method is generally limited to fixed or cyclic playback of some video ads, instead of adaptively changing according to the user's preferences, which makes it difficult to attract users' attention, resulting in a lot of waste of playback resources, which does not play a significant role. Good advertisement attracts effect. Contents of the invention [0003] The main technical problem to be solved by the embodiments of the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0251G06F16/7867G06Q30/0271
Inventor 李文华
Owner SHENZHEN GENUINE INNOVATIVE TECH CO LTD
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