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Power supply company client value evaluation method based on client figure technology

A technology of customer value and customer portrait, applied in the direction of instruments, data processing applications, resources, etc., to achieve the effect of improving the scientific level

Inactive Publication Date: 2018-04-13
STATE GRID CORP OF CHINA +2
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the current environment, there is a lack of a complete customer comprehensive value evaluation index system

Method used

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  • Power supply company client value evaluation method based on client figure technology
  • Power supply company client value evaluation method based on client figure technology
  • Power supply company client value evaluation method based on client figure technology

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Experimental program
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Embodiment Construction

[0023] The present invention will be further described below with reference to the accompanying drawings.

[0024] The present invention proposes a customer value evaluation method for power supply companies based on customer portrait technology, such as figure 1 shown, including the following steps:

[0025] 1) Establish a customer portrait method to classify power supply users;

[0026] 2) Establish a comprehensive customer value evaluation index system;

[0027] 3) Based on the matter-element analysis theory, calculate the value of various customer value correlation functions;

[0028] 4) Calculate the comprehensive value of various customers.

[0029] First, on the basis of collecting user information and raw electricity consumption data, a customer portrait method is established, and power supply users are segmented based on user type, credit rating, superior power supply, and electricity growth rate.

[0030] Segment based on user type. The customer segmentation bas...

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Abstract

The invention provides a power supply company client value evaluation method based on the client figure technology. The method comprises steps that firstly, a client figure method is made, and electricity users are classified, including user types, credit rating, a superior power source, the electric quantity growth rate, etc.; secondly, a power supply company client value evaluation index systemis constructed, including present values and potential values of clients; and lastly, based on the matter element analysis theory, an association function value of each type of indexes under the totaluser value target is calculated, and the total value of the clients is calculated. The method is advantaged in that the foundation is provided for the power supply company for clearing user types andscientifically evaluating the user values, and the method plays an important role in making different marketing strategies, improving enterprise profits and improving the user service level.

Description

technical field [0001] The invention belongs to the technical field of power supply service of electric power system, and particularly relates to a customer value evaluation method of power supply company based on customer portrait technology. Background technique [0002] With the deepening of the reform of the power system, my country's power market has gradually entered a new stage that is guided by the market demand of power products and aimed at meeting customers' electricity needs. At the same time, State Grid Corporation of China is comprehensively promoting the "big marketing" strategy and the construction of a strong and intelligent marketing system. As a power supply company directly facing the power consumption market, how to change the traditional marketing method and adopt a customer segmentation strategy to effectively develop the power market , protection and cultivation, has become an urgent task faced by power supply enterprises; how to retain power customer...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q50/06
Inventor 郑征张琳娟卢丹周楠于秋玲张海宁张平李珊张庆庆张龙郭璞龙日尚张建华
Owner STATE GRID CORP OF CHINA
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