Advertisement operation settlement system and method based on block chain technology

Abstract

The invention discloses an advertisement operation settlement system and method based on a block chain technology. The system comprises an advertisement releasing module, an account management module,a user request module and an intelligent contract execution module. The method comprises the following specific steps that: (1) an advertiser releases advertisement information to the advertisement intelligent contract system of a block chain; (2) the advertiser transfers a certain quantity of token money into a management account; (3) when a user watches an advertisement, identity verification and attendance are firstly carried out, a terminal sends searched user attention parameters to an advertisement intelligent contract system to trigger a share request; and (4) the advertisement intelligent contract system automatically executes a share contract according to a share strategy and releases reward token money to a participant from the management account of the advertiser. The system iscombined with a block chain decentration technology to eliminate an agent role in advertising media ecology, each participant is balanced again, and value circulation is executed according to the share strategy agreed by each party. The whole process is simple and efficient and does not need artificial participation.

Description

Technical field [0001] The present invention relates to a decentralized advertising operation settlement system based on blockchain technology and a method thereof, in particular to the use of smart contracts in the form of digital tokens to achieve advertising promotion by advertisers, users, screen owners, and venue providers Point-to-point value transfer in the process. Background technique [0002] Nowadays, whether it is traditional advertising or Internet advertising, advertising agencies control the delivery channels. This includes three problems: 1) As the recipient of advertising content, users have contributed attention and purchasing power, but have not received the corresponding return of value; 2) Advertising agencies monopolize high-quality channels and charge intermediate fees. It is difficult to balance the investment and return of advertisers; 3) The statistical data of advertising agencies cannot be guaranteed to be true and credible, and it is difficult for ad...

AI Technical Summary

Problems solved by technology

This includes three problems: 1) As the receiver of advertising content, users contribute attention and purchasing power, but do not receive corresponding value returns; 2) Advertising agencies monopolize high-quality channels and charge intermediate fees, It is difficult to balance the investment and return of advertisers; 3) The statistical data of advertising agencies cannot be guaranteed to be true and credible, and it is difficult for advertisers to further combine user data to improve operational effects

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