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Information pushing method and device

An information push and preset technology, applied in the computer field, can solve the problems of low pertinence and inability to analyze information push

Active Publication Date: 2017-09-29
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, this method cannot analyze words with low co-occurrence frequency, so there is a problem of low pertinence of information push

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

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Embodiment Construction

[0033] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0034] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0035] figure 1 An exemplary system architecture 100 to which the information pushing method or information pushing device of the present application can be applied is shown.

[0036] Such as figure 1 As shown, the system architecture 100 may include terminal devices 101 ,...

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Abstract

The invention discloses an information pushing method and device. According a specific implementation mode, the method comprises the following steps: analyzing a page content scanned by a user, extracting keywords of the page content and determining a theme which corresponds to the keywords; determining preset keywords which are matched with the keywords in a preset keyword set; determining association keywords which are associated with the determined preset keywords on the basis of the pre-established association relation of the preset keywords; and pushing information which corresponds to the theme and / or the association keywords for the user. In the implementation mode, information is pushed in a targeted manner.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] With the development of Internet technology, obtaining information through applications installed on smart devices has become a common way of obtaining information in people's daily life. Usually, it is necessary to recommend personalized information to users, so as to reduce the time spent by users searching on the Internet. [0003] The existing method usually counts the co-occurrence keywords that co-occur with the search keywords in the search data results, and then pushes the information based on the co-occurrence keywords with high co-occurrence frequency. However, this method cannot analyze words with a low co-occurrence frequency, so there is a problem of low pertinence of information push. Contents of the invention [0004] The purpos...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F17/27G06N20/00
CPCG06F16/9535G06F40/216G06F40/284G06N20/00G06F16/953G06N20/10G06F40/205G06N7/01G06N3/048G06N3/045G06F16/3334G06F16/313
Inventor 池剑锋郭伟东吕雅娟陈一乐罗锦文
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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