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Customer positioning method for shopping mall layout optimization

A layout optimization and positioning method technology, applied in the direction of data processing applications, nan, sales/lease transactions, etc., can solve problems such as lack of attention time, inability to quantify, poor product competitiveness, etc., and achieve the effect of shopping mall layout optimization

Inactive Publication Date: 2017-09-12
深圳市亿兆互联技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1. In most shopping malls, a certain area is very crowded, while other areas are seldom visited. It is currently impossible to quantify this information and make effective adjustments
[0004] 2. If the sales of certain products are not good, it does not necessarily mean that the products themselves are not competitive, but that they are not placed in the right place. How to quantify the time that these products are paid attention to becomes a problem
[0005] 3. Because there is no dimension of attention time, it is also impossible to know the unit attention time sales conversion ratio of customers from the beginning of attention to the purchase of products

Method used

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  • Customer positioning method for shopping mall layout optimization
  • Customer positioning method for shopping mall layout optimization
  • Customer positioning method for shopping mall layout optimization

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Embodiment Construction

[0042] The present invention will be further described below in conjunction with the description of the drawings and specific embodiments.

[0043] Such as Figure 1 to Figure 6 As shown, a customer positioning method for shopping mall layout optimization, using the LoRa positioning method, put the LoRa positioning device into the shopping cart, shopping basket, shopping card and other mobile shopping devices that will move simultaneously with the consumer during the shopping process, Take advantage of Lora's low power consumption, long-distance positioning and low cost features. Timeouts or malls can be made to obtain two important types of information that were never there before:

[0044] 1. Obtain the current customer's location in the mall in real time.

[0045] 2. Obtain the time consumers pay attention to products in a certain area (regional residence time).

[0046] These two types of information can be resolved:

[0047] 1. Reduce congestion in certain areas with ...

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Abstract

The invention provides a customer positioning method for shopping mall layout optimization. The method comprises: a LoRa positioning device obtains a position of a current customer in a shopping mall in real time, wherein the LoRa positioning device is installed at a mobile shopping device; a plurality of LoRa gateways are arranged in the shopping mall and each LoRa gateway broadcasts a beacon periodically; the LoRa positioning device periodically receives the beacon and sends an RSSI of each LoRa gateway of the received beacon to the LoRa gateway; and after the LoRa gateway receives LoRa positioning device data, the LoRa gateway sends the RSSI when the data are received to a LoRa server. The method has the following beneficial effects: the curent position of the customer in a supermarket or shopping mall can be obtained in real time, so that the shopping mall layout can be optimized.

Description

technical field [0001] The invention relates to a Lora positioning method, in particular to a customer positioning method for optimizing the layout of a shopping mall. Background technique [0002] Existing shopping malls (malls in the present invention generally refer to all medium and large-scale shopping places) can adjust the factors for promoting its turnover: the kind of commodity, commodity selling price, commodity placement etc., but lack two dimensions all the time: customer's current The location in the supermarket or shopping mall is related to the time customers pay attention to the products in each area during the purchase process, so it is difficult to deal with the following problems: [0003] 1. In most shopping malls, a certain area is very crowded, while other areas are rarely visited. It is currently impossible to quantify this information and make effective adjustments. [0004] 2. If the sales of some products are not good, it is not necessarily that th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q30/06H04W4/04H04W64/00
Inventor 张铁军俞浩钟景维
Owner 深圳市亿兆互联技术有限公司
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