Method and apparatus for obtaining active user data of target product

Abstract

The invention discloses a method and apparatus for obtaining active user data of target product. The method comprises: obtaining the search data in a plurality of periods of a target product in a third-party data platform; determining the correlation between the search data and the newly increased user number in the same period of a basic product so as to determine the predicted newly increased user number in the same period of the target product; according to the user remaining rate of the basic product in previous periods, fitting a remaining curve; based on the remaining curve and the newly increased user number in the observation period, obtaining the predicted active user number of the target product in the observation period; combining a preset algorithm, obtaining the active user number of the target product in the observation period; based on the correlation among the remaining user number, the newly increased user number, the active user number and the daily active user number, creating a daily active user number prediction model; and combining the already known corresponding data of the target product to output the daily active user number of the target product so as to realize the quantified monitoring on the daily active user number. With the method proposed by the invention, it is possible to realize the quantified monitoring on the daily active user number.

Description

technical field [0001] The present invention relates to the field of Internet technology, and more specifically, to a method and device for acquiring active user data of a target product. Background technique [0002] With the continuous development of Internet technology, there are more and more similar application products, and the competitive pressure in the same market is increasing simultaneously. If the active user data and composition of competing products can be obtained, as a basis for formulating launch strategies, the acquired active user characteristics of competing products will be integrated into effective product strategy formulation, implementation, monitoring and adjustment, thereby improving the efficiency of market expansion , outperform the competition and maximize revenue. However, the user active data of any similar product is the company's confidential data, and outsiders cannot obtain the detailed active user data of the product. [0003] The existi...

AI Technical Summary

Problems solved by technology

However, the user active data of any similar product is the company's confidential data, and outsiders cannot obtain the detailed active user data of the product

[0003] The existing technology relies on the active user data of internal products and limited external data for data processing, and obtains the active user data of similar products for a certain period of time, but cannot obtain the daily active user data of similar products

Images