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Information pushing method and device

A technology of information push and attribute information, applied in transmission systems, payment circuits, marketing, etc., can solve problems such as unfavorable data content promotion, unfavorable users discovering interesting data content, etc., so as to increase reading volume, improve reading interest, and improve The effect of promotion

Inactive Publication Date: 2016-12-21
NETEASE MEDIA TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the existing information push method, after the data content is pushed, users can choose whether to read it according to their own interests. On the one hand, it is not conducive to users to find more interesting data content. On the other hand, it is not conducive to the promotion of data content.

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach 1

[0059] Embodiment 1: Show the user a link or button that can trigger virtual gift collection, and send a virtual gift to the user in response to the user's click operation on the link or button that can trigger virtual gift collection.

Embodiment approach 2

[0060] Embodiment 2: Show the user the link or button that can trigger the virtual gift collection, and prompt the user to share the content of the read data in response to the user's click operation on the link or button that can trigger the virtual gift collection, and confirm that the user shares the read data After the content, a virtual gift is sent to the user.

Embodiment approach 3

[0061] Embodiment 3: Show the user a link or button that can trigger virtual gift collection, and in response to the user's click operation on the link or button that can trigger virtual gift collection, prompt the user to share the content of the read data, and confirm that the user shares the read data After content, virtual gifts are sent to users according to the number of visits of other users to the data content shared by users.

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PUM

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Abstract

An embodiment of the invention provides an information pushing method and an information pushing device. The information pushing method comprises the steps of: pushing data content to a user in response to an access request of the user; and sending a virtual gift to the user in response to a reading request sent by the user based on the data content. By sending the virtual gift to the user reading the data content, the user's interest in reading the pushed data content is increased, thus the user can discover more data content of interest, the reading quantity of the pushed data content is increased, and the promoting effect of the data content is improved. In addition, an embodiment of the invention provides the information pushing device.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of data push, and more specifically, the embodiments of the present invention relate to an information push method and device. Background technique [0002] This section is intended to provide a background or context for implementations of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] With the development of informatization, users can obtain information in various ways in mobile terminals, for example: obtain news information through news clients, obtain articles shared by friends through social software, and so on. [0004] However, most of the existing information push methods are news media or individuals publishing the data content in the news client or social software, and displaying it to other users in the news client or social software, and other users choose according to their o...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06Q20/06G06Q30/02
CPCG06Q20/065G06Q30/0207G06Q30/0214G06Q30/0236H04L67/55
Inventor 丁磊
Owner NETEASE MEDIA TECH BEIJING
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