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Wechat information classification pushing method and system

An information push and push information technology, applied in the Internet field, can solve the problem of inaccurate WeChat information classification and push, and achieve the effect of good user experience

Inactive Publication Date: 2016-11-23
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0018] The present invention provides a WeChat information classification push method and system to solve the problem that the WeChat information classification push is not accurate enough in the prior art

Method used

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  • Wechat information classification pushing method and system
  • Wechat information classification pushing method and system
  • Wechat information classification pushing method and system

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Embodiment Construction

[0055] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0056] like figure 1 As shown, it is a principle flow chart of a WeChat information classification push method provided in Embodiment 1 of the present invention, wherein,

[0057] Step 11, the user follows the WeChat official account and enters the official account page.

[0058] After the user has registered a WeChat account, he can perform related operations through WeChat. For example, you can interact by following the relevant WeChat public account. Users can interact with the WeChat official account through their own devices. Sending a message to a WeChat official account through a mobile phone generally requires the following steps:

[0059]First, use your...

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PUM

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Abstract

The invention discloses a Wechat information classification pushing method and system. The method comprises the steps that a user subscribes a Wechat official account and enters an official account page; interactive behavior data of the user on the official account page is obtained; information pushing demands of the user are analyzed according to the interactive behavior data; information is pushed to the user according to the information pushing demands. According to the Wechat information classification pushing method and system, by means of analysis on the interactive behavior data of the user, keywords of interest points concerned by the user are obtained, the information demands of the user are analyzed according to the keywords, and therefore information meeting the user demands is pushed to the user. The Wechat information classification pushing method and system can be applied to the technical fields of targeted advertising delivery and the like and can bring extremely good user experience.

Description

technical field [0001] The invention relates to the field of Internet technology, in particular to a method and system for classifying and pushing WeChat information. Background technique [0002] With the development of Internet technology, interaction becomes more and more important. Online interaction has become an increasingly important mode of communication. In order to meet the information interaction needs of the majority of users, various interactive software or communication software have emerged as the times require. [0003] WeChat is a free application program launched by Tencent to provide instant messaging services for smart terminals. WeChat supports cross-communication operators and cross-operating system platforms to quickly send free (need to consume a small amount of network traffic) voice messages, videos, pictures and texts via the network , at the same time, may also use service plug-ins such as materials shared by streaming media content and location...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 张红亮
Owner TVM BEIJING TECH
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