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Method and system for targeted delivery of game advertisement

A technology for games and advertisements, applied in the field of targeted placement of game advertisements, which can solve the problems of small size and ineffective effects, and achieve high cost performance and high advertising accuracy

Inactive Publication Date: 2016-06-15
BEIJING LOCOJOY TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In other words, the targeted delivery of advertisements may not be effective in attracting players who can bring greater economic value
[0004] 2. Targeted advertisements are limited to players of game A. The scope is accurate, but small. It is not clear whether players of other types of games will also like this type of game, and they will not try

Method used

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  • Method and system for targeted delivery of game advertisement
  • Method and system for targeted delivery of game advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] see figure 1 Shown is a specific embodiment of a method for targeted delivery of game advertisements described in this application. The method described in this embodiment includes the following steps:

[0046] Step 101, select a target game that needs to be advertised, and determine the game type of the target game as the first type;

[0047] Step 102: Establish a game collection according to the first type, the game collection includes a plurality of games of the first type, select one or more sample games from the game collection; query to obtain a plurality of the sample games sample users of

[0048] Step 103, retrieve a plurality of games of the second type related to the sample user, and perform classification statistics; according to the results of the classification statistics, obtain one or more games of the second type from the plurality of games of the second type related games;

[0049] Step 104, delivering an advertisement of the target game to users of...

Embodiment 2

[0053] On the basis of Embodiment 1, in step 102, query to obtain a plurality of sample users in the sample game, further:

[0054] All users in the sample game are queried, and users whose recharge amount reaches a predetermined amount or users whose game level reaches a preset level are determined as sample users. It can be said that the sample user is the core player of the sample game.

[0055] In this step, the sample users are retrieved, because the data of the sample users are more representative and targeted, which is more conducive to obtaining more accurate data mining results and making the placement of advertisements more accurate.

[0056] In step 103, a plurality of games of the second type related to the sample user are retrieved, and classification and statistics are performed; for example, sample user A is not only the core player of the sample game in the present invention, but also the player of game A and game B. Players, when counting, remember that the sta...

Embodiment 3

[0061] Such as figure 2 As shown, the present invention also provides a game advertisement targeted delivery system, which includes:

[0062] Target game selection module 10: used to select a target game that needs to be advertised, and determine the game type of the target game as the first type;

[0063] Sample user query module 20: used to establish a game collection according to the first type, including a plurality of games of the first type in the game collection, and select one or more sample games from the game collection; query to obtain multiple Sample users in said sample game;

[0064] Retrieval and categorization statistics module 30: for obtaining a plurality of games of the second type related to the sample user through retrieval, and performing categorization and statistics; Obtain one or more related games in the type of game;

[0065] Advertisement delivery module 40: for delivering the advertisement of the target game to the users of the related game.

...

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Abstract

The present application discloses a method and system for targeted delivery of game advertisements. The method includes selecting a target game that needs to be advertised, determining the game type of the target game as the first type, and establishing a game set according to the first type. The game set includes multiple A game of the first type, select one or more sample games from the game collection; query to obtain sample users in multiple sample games; retrieve multiple second-type games related to sample users, and perform classification statistics ; Obtain one or more related games from a plurality of games of the second type according to the results of classification and statistics; deliver an advertisement of the target game to users of the related games. With such a scheme, its advertisement placement is not limited to users of other games of the same type as the game to be advertised, but also uses big data mining to try to find other potential player groups who may like related games and conduct targeted advertisements. The advertisements are accurate Sex is higher.

Description

technical field [0001] The present application relates to the technical field of targeted advertising, in particular, to a method and system for targeted advertising in games. Background technique [0002] Currently, the existing method of targeted delivery of game advertisements is: if game A and game B are of the same type, query who is the player of game A, and deliver the advertisement of game B to these players. Its disadvantages are: [0003] 1. Although the game types are the same, the core players of game A have already played game A very deeply, so they may not want to change to a game of the same type, and core players are usually players who bring greater economic value. In other words, the targeted delivery of advertisements may not be effective in attracting players who can bring greater economic value. [0004] 2. Targeted advertisements are only limited to players of game A. The scope is accurate but small. It is not clear whether players of other types of g...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0256
Inventor 马思玄
Owner BEIJING LOCOJOY TECH
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