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Method and device for optimizing display position of recommended application software

A technology for displaying location and application software, which is applied in special data processing applications, network data indexing, and other database retrieval, etc., and can solve problems such as high probability of being clicked, impact of application software click rate, and difficulty in obtaining user attention for application software. Achieve the effects of increasing user downloads, accurate recommendations, and increasing click-to-download rates

Active Publication Date: 2019-03-05
BEIJING QIHOO TECH CO LTD
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AI Technical Summary

Problems solved by technology

The display position of the application software in the application store usually has a certain impact on the click-through rate of the application software. The application software displayed in the front row usually has a high probability of being clicked, and the application software ranked in the back is often difficult to get the attention of users. As a result, high-quality application software does not get the attention of users because it is ranked behind, especially for recommended application software, users cannot experience the services brought by these application software

Method used

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  • Method and device for optimizing display position of recommended application software
  • Method and device for optimizing display position of recommended application software

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Embodiment Construction

[0047] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0048] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

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Abstract

The invention provides an optimization method of a display position of recommended application software. The optimization method comprises the following steps: obtaining the historical click probability data value of specific application software and a probability data value that the historical click probability data value is displayed on a specific position, wherein a product value of the historical click probability data value and the probability data value forms a first probability data value; obtaining a sum value which contains the first probability data of all application software in a preset set of the specific application software to form a second probability data value; on the basis of the first probability data value and the second probability data value, calculating the click probability data value of the specific application software on the specific position; sorting the click probability data value, which is obtained through calculation in the above step, of the specific application software on each preset position; and taking the specific position with the maximum click probability data value of the specific application software on each preset position as an optimal display position of the specific application software, and pushing the optimal display position of the specific application software to the client side. The optimal display position can be automatically optimized for the application software so as to improve a user click rate.

Description

technical field [0001] The present invention relates to the field of application software, in particular, the present invention relates to a method for optimizing the display position of recommended application software and a corresponding device. Background technique [0002] With the development of Internet technology, various application software has brought a lot of convenience to users' work and life, making users pay more and more attention to more convenient and interesting application software. In order to meet the various needs of users, businesses have developed a wide variety of various application software, which has led to increasingly fierce competition among businesses. In order to promote their application software so that more users can pay attention to it, merchants use various publicity methods to promote their application software. The display position of the application software in the application store usually has a certain impact on the click-through ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/953
CPCG06F16/951
Inventor 李振博王强左平地谢计涛
Owner BEIJING QIHOO TECH CO LTD
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