Self-service bank information push method and device

Abstract

The embodiment of the invention provides self-help bank information pushing method and device. The method comprises the following steps: counting up behavior information for taking actions on marketing content seen by a plurality of sample users so as to judge first attraction degrees of the marketing content to the sample users; taking sample concerning points and sample position movement paths corresponding to the plurality of sample users as samples to be input, and classifying the plurality of sample users by a first self-organized neural network to obtain a plurality of sample user sets; obtaining a target concerning point and a target position movement path of a target user according to an image recognition algorithm; and taking the target concerning point and the target position movement path as samples to be input, and obtaining a target marketing content set corresponding to the maximum value of a second attraction degree and selecting any one target marketing content from the target marketing content set to be pushed to the target user. The embodiment of the invention provides a method for accurately calculating the attraction degrees of the marketing content to customers, and the marketing success rate of the marketing content is improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of communication technologies, and in particular to a method and device for pushing information of self-service banks. Background technique [0002] Self-service banking uses modern communication and computer technology to provide customers with highly intelligent 24-hour financial services that are not limited by bank business hours. All business processes are completely completed by customers without the assistance of bank personnel. [0003] In the self-service banking hall, some banks will arrange touch screens on the free walls where no self-service machines are installed. The touch screens are used to display the bank's marketing content so that customers can notice the The marketing content displayed on the touch screen, so as to purchase the corresponding marketing content. [0004] Different customers have different degrees of interest in different marketing content, that is, differ...

AI Technical Summary

Problems solved by technology

[0004] Different customers have different degrees of interest in different marketing content, that is, different marketing content has different attractiveness to different customers. However, the existing technology cannot accurately calculate the degree of attraction of marketing content to customers, resulting in a low marketing success rate of marketing content

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