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Page pushing method and device

A page and technology to be pushed, applied in the computer field, can solve problems such as low click-through rate of push information, insufficient utilization of page content data, lack of pertinence in information push, etc.

Active Publication Date: 2015-12-02
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing information push method usually directly loads various push information on the page. If there is a difference between the push information and the information required by the client user, the click rate of the push information will be low, which will lead to insufficient utilization of data related to the page content, and information push Lack of pertinence

Method used

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  • Page pushing method and device
  • Page pushing method and device
  • Page pushing method and device

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Embodiment Construction

[0022] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0023] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0024] figure 1 An exemplary system architecture 100 to which embodiments of the page pushing method or page pushing apparatus of the present application can be applied is shown.

[0025] like figure 1 As shown, the system architecture 100 may include terminal devices 101 ...

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Abstract

The invention discloses a page pushing method and device. One specific mode of execution of the method comprises the steps that the user click rates of pages loaded by a client side are collected; a plurality of models used for predicting click rates of pages are located, and the prediction click rates of the pages are calculated through the models; a standby model is selected from the models based a comparative result of the prediction click rates and the user click rates; the prediction rates of multiple pages to be pushed are calculated through the standby model; a page is selected from the pages to be pushed based on the prediction click rates of the pages to be pushed. By means of the mode of execution, targeted page pushing is achieved.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to a page pushing method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] The existing information push method usually directly loads various push information on the page. If there is a difference between the push information and the information required by the client user, the click rate of the push information will be low, which will lead to insufficient utilization of data related to the page content, and information push Lack of pertinence. Contents of the invention ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/958
Inventor 秦铎浩
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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