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Advertisement loading method and device

A technology of advertising and location coordinates, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as high technical ability requirements, complicated legal risk coordination, and high cost

Active Publication Date: 2015-05-27
BEIJING YINGPU TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This type of technology needs to modify the source of the film, involving the copyright risk of the video content, which not only has legal risks, but also has complex coordination and high costs
Modifying the film source also requires professional technicians to implement it manually, and the authenticity of the advertising product includes color, size, light and shadow, etc., which requires high technical ability of professional technicians. Months of working hours and multiple cumbersome workflows
It cannot be loaded in real time while the user is watching, nor can it be treated differently when the user is watching

Method used

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  • Advertisement loading method and device
  • Advertisement loading method and device

Examples

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Embodiment Construction

[0024] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings and embodiments. The described embodiments are only part of the embodiments of the present invention, but are not used as a basis for limiting the present invention. All other embodiments obtained by those skilled in the art without creative efforts shall fall within the scope of protection of the present invention.

[0025] Embodiments of the present invention provide a method and device for loading advertisements and a player, which are used to realize the realistic integration of advertisement products into video content such as film and television dramas. The method includes:

[0026] Step A: The advertising product is processed into an advertising floating layer containing certain motion trajectory coordinate parameters, pixels or position coordinates, or into a full-screen advertising floating layer containing the cont...

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Abstract

The invention discloses a method and a device for dynamically implanting advertisements in videos. In the prior art, players for web versions or various clients such as tablet computers, smart televisions, mobile phones and the like play videos such as films, TV plays and the like, if advertisements are added under the condition that user impressions are not disturbed and users are expected to feel as if advertisement products were in pictures during shooting, film source content is required to be directly modified. The advertisement loading method and device as well as a player are used for simulation integration of advertisement commodities into video content such as films, TV plays and the like.

Description

technical field [0001] The invention relates to Internet, new media, and television advertising technology processing and playing technology, and in particular to an advertisement loading method and device. Background technique [0002] In the prior art, the web version uses a player to play videos such as film and television dramas, or clients such as various tablet computers, smart TVs, and mobile phones to play videos such as film and television dramas. The user looks like the advertising product entered the screen when shooting, and needs to directly modify the source content of the film. The real effect can only be achieved by the production staff modifying the film source in the film and television drama video files and adding advertising products. Or regardless of the relatively simple processing of advertising products by any technical means and technical methods, it is necessary to modify the source content of the film, and re-list the source content or video file...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/81
CPCH04N21/4307H04N21/4316H04N21/47202H04N21/812
Inventor 姬晓晨
Owner BEIJING YINGPU TECH CO LTD
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