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Mobile advertisement distribution method and system

A mobile advertisement and distribution system technology, applied in the field of mobile advertisement distribution methods and systems, to reduce network pressure and improve user experience

Active Publication Date: 2016-12-14
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to provide a mobile advertisement distribution method and system, aiming to solve the multicast distribution problem of obtaining location-based mobile advertisements in the new mobile advertisement system, and improve user experience

Method used

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  • Mobile advertisement distribution method and system
  • Mobile advertisement distribution method and system
  • Mobile advertisement distribution method and system

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Embodiment Construction

[0054]The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0055] refer to image 3 , image 3 It is a schematic diagram of the relationship between a user program, a DNS client and a DNS server in the prior art. Such as image 3 As shown, the DNS (Domain Name Server, domain name server) operating process is as follows: the terminal checks the local cache information, if there is a required multicast address in the local cache information, then directly use the multicast address; There is the multicast address, then send a multicast address request to the local DNS client; the local DNS client checks the cache information, if there is a required multicast address in the local DNS client, the multicast address is returned to...

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Abstract

The invention discloses a method for distributing mobile advertisements. The method comprises the following steps: sending a domain name server DNS query request to an external network; acquiring a multicast address in different ways according to whether the query request carries location information; according to the multicast The address joins the corresponding multicast group, and sends an advertisement service request to the multicast source; receives the advertisement distributed by the multicast source to the multicast group. The invention also discloses a mobile advertisement distribution system. The present invention achieves a new type of mobile network by receiving and analyzing the domain name query results returned by the external network to obtain the multicast address, joining the corresponding multicast group according to the multicast address, and receiving the advertisement distributed by the multicast source to the multicast group. The multicast source of the multicast group in the advertising system can distinguish mobile advertisements belonging to different locations and can determine the beneficial effect of the correct advertisement receiving user, which improves user experience, effectively utilizes air resources, and reduces the operator's burden. Network stress.

Description

technical field [0001] The present invention relates to the technical field of mobile communication, in particular to a method and system for distributing mobile advertisements. Background technique [0002] With the rapid increase in the number of mobile terminals, the content of mobile advertisements is developing towards multimedia, and unicast technology has led to increasingly fierce competition for air resources, which not only brings pressure on the operator's network, but also reduces user experience. The purpose of the new mobile advertising system is to solve the shortage of air resources caused by unicast technology when pushing advertisements in the case of a surge in the number of mobile terminals, and to use multicast technology instead of unicast technology to achieve effective use of air resources. Reduce the pressure on the operator's network and ensure user experience. [0003] refer to figure 1 , figure 1 It is a schematic diagram of the network archite...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/02H04W4/06H04L29/12H04W4/23
CPCH04W4/06H04W4/23H04W4/02H04L61/4511
Inventor 黄翔潘云波王彪
Owner ZTE CORP
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