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Method, device and system for advertising

An advertising and advertising library technology, applied in the field of advertising, can solve problems such as the inability to meet user advertising network preferences and the inability to achieve personalized advertising network allocation, and achieve the effect of advertising network allocation and personalized advertising network allocation.

Active Publication Date: 2013-09-11
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, this method cannot satisfy users' preferences for different advertising networks, and cannot realize personalized advertising network allocation.

Method used

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  • Method, device and system for advertising
  • Method, device and system for advertising
  • Method, device and system for advertising

Examples

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Embodiment Construction

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0022] The advertising platform can also be called an advertising network optimization platform or a server, which is used to assign advertising networks to clients. The media business can register an account with the advertising platform, manage the advertising space, set the advertising network corresponding to the advertising space, set the optimization parameters of the advertising network corresponding to the advertising space, etc., and the advert...

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Abstract

The invention provides a method, device and system for advertising, personalized advertising network distribution can be achieved, and the selected advertising network can meet the favor of a user in real time. The method comprises a step of sending first information including user information to an advertising platform, a step of receiving second information sent by the advertising platform, wherein the second information comprises advertising information determined by the advertising platform according to the user information, and a step of advertising according to the advertising information. According to the method, device and system for advertising, the selected advertising network can well meet the favor of the user through the manner that the advertising network is selected through the combination of the user information, and then the personalized advertising network distribution is achieved.

Description

technical field [0001] Embodiments of the present invention relate to the field of advertising, and more specifically, to a method, device and system for placing advertisements. Background technique [0002] Due to the lack of independent advertisers, small and medium-sized media companies or application developers need to place advertisements on advertising networks (also known as third-party advertising networks or advertising networks). Binding advertisements from multiple ad networks to an ad slot in an app can increase the fill rate of the ad and increase the advertiser's revenue. How to reasonably allocate the ratio of each advertising network has become a concern of small and medium-sized media companies or application developers. At present, there is a known method in which the app developers themselves set the distribution ratio of ad display traffic in each ad network, that is, dynamically optimize the distribution ratio on the server side, and then synchronize th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0243G06Q30/0269G06Q30/0271
Inventor 李正兵杜家春胡迅
Owner HUAWEI TECH CO LTD
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