Method and apparatus for organizing a group event

Abstract

An approach is provided for organizing a group event. An input from a device specifying a group event is received. A location associated with the group event is determined. One or more other devices within a proximity of the location are determined. A notification of the group event to the one or more other devices is generated.

Description

Background technique [0001] Service providers and device manufacturers (eg, wireless, cellular, etc.) are constantly challenged to deliver value and convenience to consumers by, for example, offering competitive network services. Such services may typically include shopping services and / or related marketing services. One area of ​​interest is the development of services that pre-negotiate marketing promotions based on, for example, the number of users participating in the promotion (eg, the number of users forming a group as part of the promotion) or services that retail outlets offer discounts to users. It should be noted, however, that shopping is often opportunistic and impulsive, and therefore, pre-negotiated marketing promotions are usually not suitable for forming such groups on the fly. Accordingly, service providers and device manufacturers face the significant technical challenge of enabling users to dynamically form ad hoc groups to participate in shopping and other...

AI Technical Summary

Problems solved by technology

However, it should be noted that shopping is often opportunistic and impulsive, so pre-negotiated marketing promotions are usually not suitable for forming such groups on the fly.

Thus, service providers and device manufacturers face significant technical challenges in enabling users to dynamically form ad hoc groups to participate in shopping and other group-based activities

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