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Interactive search method and device

A technology of interactive search and search results, applied in the field of information retrieval, can solve the problems of untargeted search results and low accuracy, and achieve more targeted and accurate results

Active Publication Date: 2012-05-16
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides an interactive search method, which can solve the problems in the prior art that the search results are not targeted and the accuracy is not high

Method used

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  • Interactive search method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] An embodiment of the present invention provides an interactive search method. see figure 1 , the method includes the following steps:

[0038] 101: Obtain query words input by the user;

[0039] 102: Determine the intent feature value of the query word;

[0040] 103: Determine a search result according to the query word and the intent feature value of the query word.

[0041] In this embodiment, by acquiring query words, determining the query intent of the query words, and performing a search according to the query words and the intent feature values ​​of the query words, the search results are more targeted and accurate.

Embodiment 2

[0043] An embodiment of the present invention provides an interactive search method. see figure 2 , the method includes the following steps:

[0044] 201: Obtain the query word input by the user;

[0045] The search engine receives user input query terms.

[0046] 202: Obtain user model data of the user;

[0047] Described user model data is that search engine builds up in advance for each user and can reflect the query tendency of this user most, and user model data can comprise following information, for example, user's ID (Identify, identification) and user model data of this user ( For example, preference information), for the convenience of describing this embodiment, the following Table 1 is used to describe user profile data.

[0048]

ID

user model data

user 1

music lovers, plant lovers

user 2

plant lover

user 3

Computer Technology Enthusiast

[0049] Table 1

[0050] When the search engine receives the...

Embodiment 3

[0079] Steps 301 to 304 in this embodiment are substantially the same as steps 201 to 204 in Embodiment 2, and will not be repeated here.

[0080] After determining the search result according to the intent feature value of the query word and the query word, for accuracy, the method may also include:

[0081] 305: Ask questions according to the search results;

[0082] see image 3 with Figure 4 , if according to the query word and the intent feature value of the query word, the determined index page may contain very rich content, and the search engine cannot further determine the intent feature value of the user query word; for example, in the search results of the plant tuberose Including its planting method, use and efficacy, etc. At this time, the search engine will provide users with some questions, such as providing options to allow users to make further choices, and further determine the user's query intent according to the user's choice Feature values, so that user...

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PUM

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Abstract

The invention discloses an interactive search method and device, belonging to the field of information retrieval. The method comprises the following steps: obtaining the query words input by a user; determining the intention characteristic values of the query words; and determining the search results according to the query words and the intention characteristic values of the query words. The device comprises a query word module, a characteristic value module and a search module. Through the interactive search mode that people communicate with a search engine, the search engine determines the search results according to the intention of the user rather than the search words and can initiatively question the user in a certain mode, offer the user prompts or options, help the user to determine the current or subsequent intention, and return the search results determined according to the intention chosen by the user to the user; moreover, the search engine can rearrange the search results initiatively, not in a questioning manner, after clearly understanding the intention of the user by collecting the responses (such as clicks, browse and other behaviours) of the user in a certain mode.

Description

technical field [0001] The invention relates to the field of information retrieval, in particular to an interactive search method and device. Background technique [0002] Due to the development of network technology, information retrieval has become more and more important. In the traditional field of information retrieval technology, users input query words, and then search engines get search results according to the query words. [0003] In traditional information retrieval, the search engine only searches through the user's query words. The search process is one-way, and only the user asks the search engine questions. There will be great obstacles for users when using it. For example, it is difficult for users to construct a good query word according to their own search intentions. Secondly, the query words are usually short and have certain ambiguities, and the search task cannot be completed at one time. The user needs to type in new query words over and over again. ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 孙国致杨志峰周杰龙
Owner TENCENT TECH (SHENZHEN) CO LTD
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