Method for automatically extracting keyword from mobile phone advertisement content

A technology of mobile advertising and keywords, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc.

Inactive Publication Date: 2011-07-06
北京星源无限传媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] In order to solve the existing problems in extracting keywords from mobile phone advertisement content, the present invention proposes a method for automatically extracting keywords from mobile phone advertisement content

Method used

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  • Method for automatically extracting keyword from mobile phone advertisement content
  • Method for automatically extracting keyword from mobile phone advertisement content
  • Method for automatically extracting keyword from mobile phone advertisement content

Examples

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Embodiment Construction

[0043] The following uses a specific example to illustrate how to implement the method described in this patent to automatically extract keywords from mobile phone advertisement content. First design a form containing the information items described in the method above for the advertiser to fill out. After the advertiser fills in, our method will extract alternative keywords according to the following process in turn:

[0044] First, directly extract the following words as alternative keywords: product name, product brand, applicable industry;

[0045] Secondly, for the four types of advertisement types, the following words are automatically added as alternative keywords, as shown in Table 2.

[0046] The third step is to refine the keywords of the advertisement name and the name of the advertiser according to the popular word analysis algorithm, and add them to the candidate keywords;

[0047] The fourth step is to search for the keywords of the product and brand according to...

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Abstract

The invention discloses a method for automatically extracting a keyword from mobile phone advertisement content, belonging to the field of mobile phone advertisement. The method comprises the following steps of: entering advertisement content required to be issued by an advertiser according to a preset information structure; then automatically extracting related keywords according to a keyword extraction algorithm, and storing the keyword. By applying the method disclosed by the invention, absolute dependence on a content keyword input by the advertiser is avoided, thus the accuracy of the keyword is greatly improved; the method is easy to operate, and the method is applicable to related service issuing on the mobile phone advertisement by advertisers at various levels; meanwhile, the automatically extracted keyword is more consistent with the characteristic of the advertisement content, thus a mobile phone user can obtain the content matched with the keyword of the mobile phone user more easily when related keyword operation, such as searching, is carried out on the advertisement content, and the user experience is improved.

Description

technical field [0001] The invention relates to a method for automatically extracting keywords from mobile phone advertisement content, belonging to the fields of mobile phone advertisement, advertisement industry analysis and text information processing. Background technique [0002] At present, there are more than 800 million mobile phone users in China. In our daily life, we use mobile phones to communicate with others and learn various information about life, work, entertainment, and consumption from various mobile phone information services. become a basic living habit. [0003] Today, when mobile phones and mobile information services are so popular, mobile advertising is also developing rapidly. From the point of view of the form of expression, from the image display advertisements carried on the mobile application program of the smart phone, to the MMS mobile newspapers carrying text and pictures in various forms, to the simple SMS advertisements directly placed on ...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00
Inventor 杨鸣陈亮
Owner 北京星源无限传媒科技有限公司
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