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System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

一种广告内容、相关信息的技术，应用在数据处理应用、特殊数据处理应用、仪器等方向，能够解决用户不相关、忽视、广告少被注意到等问题

Active Publication Date: 2009-07-29
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, because the ads displayed are generally not relevant to the user, these ads are rarely noticed, and when they are noticed, they are often overlooked

Method used

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  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
  • System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display

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Embodiment Construction

[0023] The subject matter of the present invention is described in this application as having specificity in order to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors contemplate that the claimed subject matter may also be embodied in other ways comprising different steps or combinations of steps similar to those described in this document, in conjunction with other present or future technologies. Furthermore, while the terms "step" and / or "block" may be used in this application to denote various elements of a method employed, these terms should not be construed as requiring the order of the individual steps unless the order of the individual steps is explicitly stated. Any specific order between the individual steps disclosed in the application.

[0024] Embodiments of the present invention provide systems and methods for analyzing the content of an online session, such as an instant mess...

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PUM

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Abstract

Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and / or other relevant information for display in association with the content of an online conversation are also provided.

Description

[0001] Cross References to Related Applications [0002] Not applicable [0003] Statement Regarding Federally Sponsored Research or Development [0004] Not applicable technical field [0005] The present invention relates to computing environments, and more particularly, embodiments of the present invention relate to systems and methods for analyzing the content of online sessions, such as instant messaging sessions, using data mining techniques. Additionally, embodiments of the present invention relate to utilizing the results achieved by data mining techniques to retrieve relevant advertising content and / or other relevant information (eg, dictionary definitions, links to additional information, etc.) for display. Background technique [0006] An increasing number of individuals are utilizing online conversational tools such as instant messaging to facilitate communication with family, friends and colleagues. Typically, one or more advertisements are displayed in relat...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/02Y10S707/99937
Inventor Y·李L·李T·纳吉姆X·王H·高H-J·曾B·张Z·陈
Owner MICROSOFT TECH LICENSING LLC
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