System And Method Of Collecting Market-Related Data Via A Web-Based Networking Environment

Abstract

Systems and methods of tracking web content provided by a plurality of users. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of hosting web content in response to receiving a request from a user of the plurality of users. One embodiment can include, identifying a set of relational attributes of the user associated with the web content, enforcing a set of rules that govern accessibility of the web content, the set of rules to be determined based the set of relational attributes, tracking access and distribution of the web content by one or more of the plurality of users, and collecting data related to the access and distribution of the web content among the one or more of the plurality of users.

Description

TECHNICAL FIELD[0001]The present disclosure relates generally to knowledge networking, and in particular to applications of knowledge networking for obtaining market related information relevant to distribution of promotional content.BACKGROUND[0002]Key-word based search engines facilitate a number of advertisement models based on search engines. Pay-per-click is an advertising model used by search engines, advertising networks, and / or websites. In pay-per-click, a fee is assessed on the advertiser when the advertisement is clicked. Advertisers can bid on keywords relevant to their advertisements. When a user performs a query on a keyword for which bids have been placed, advertisements are displayed in a list of search results. In most instances, the advertisements are ranked in the order of relevance based on the value of the bids. In other examples, advertisements are linked to the contents of a webpage where the advertisements are to be displayed.[0003]When a user clicks on an ad...

AI Technical Summary

Benefits of technology

[0010]One embodiment includes determining a plurality of performance metrics of the promotional content and providing one or more sets of the plurality of the performance metrics to the content provider based on the adopted fee structure. For example, quantified performance metrics and the statistical attributes of the quantified performance metrics and be determined.

[0011]One embodiment includes identifying a set of users to whom the promotional content is to be targeted towards, the set of users to be identified based on one or more of the metadata of the web content including the promotional content and the user metadata of the plurality of users. Tiered placements of the web content can be provided based on the adopted fee structure of the content provider. The tiered placements of the web content can be presented to a user in response to a relevant query by the user and/or an identified set of users having a likelihood of interest in the web content based on the user metadata of the plurality of users.

[0012]In one embodiment, one or more of the metadata of the web content and the user metadata of the plurality of users includes semantic metadata. For example, semantic items and/or semantic tags can be identified based on the semantic metadata of the web content. In addition, topical information related to the web content can be determined base

Problems solved by technology

However, the extent to which market data can be obtained by advertisers through keyword based search advertising schemes is limited.

In most instances, advertisers can only obtain data about user activity when the user is browsing a webpage through which the advertisement is presented and when the user is on the advertiser's webpage.

However, other types of market-related data, for example, market-related data that are product specific or user specific cannot be determined by advertisers in keyword or content-based advertising.

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