Business management method, business management apparatus and data broadcast delivery method

Abstract

A business management method, a business management apparatus and a data broadcast delivery method are disclosed which allows contents to be broadcast over an unused bandwidth in satellite broadcasting so that the contents are stored and later reproduced as needed for quick access to a desired destination recorded in the contents. A data broadcast is assigned to an unused broadcast bandwidth over a broadcast band for transmitting programs in satellite broadcasting. The data broadcast over the unused bandwidth are stored onto a storage medium in a TV set. The stored data contents are sorted out by category for selective viewing by operation of the TV set. If the selected content offers e-commerce, a virtual shop handing desired offerings is accessed as per the content.

Description

BACKGROUND OF THE INVENTION [0001] The present invention relates to a business management method, a business management apparatus, and a data broadcast delivery method for use in managing a broadcast business that broadcasts data in a manner multiplexed in broadcast programs as in the case of satellite broadcasts. [0002] Satellite broadcasts involve the use of artificial satellites in geostationary orbit at a height of about 36,000 km. Two kinds of satellites are involved: broadcasting satellite (BS) and communication satellite (CS). Transmissions from these satellites are captured by simple receiving equipment. [0003] Any such satellite broadcast using a single wavelength can cover the whole territory of a nation from a single transmitting point of a geostationary orbit. This permits setting up a relatively economical and efficient nationwide broadcast business that is far easier to deploy throughout the country than terrestrial broadcast businesses. Another benefit of the satellit...

AI Technical Summary

Benefits of technology

[0009] The present invention has been made in view of the above circumstances and provides a business management method, a business management apparatus, and a data broadcast delivery method for promoting widespread acceptance of content distribution and service-related businesses through the use of existing or future data broadcasts.

[0014] The inventive method allows the content providers suitably to manage the fees to be paid for the services and / or the advertisements included in the contents in redistribution of profits to the providers. Profits are also passed on to the manufacturers of the recording devices. The users are also allowed to take part in the earnings in the form of reduced content subscription fees. These benefits combine to promote widespread acceptance of content distribution and service-related businesses involving the use of data broadcasts.

[0016] The inventive apparatus allows the content providers suitably to manage the fees to be paid for the services and / or the advertisements included in the contents in redistribution of profits to the providers. Profits are also passed on to the manufacturers of the recording devices. The users are also allowed to take part in the earnings in the form of reduced content subscription fees. These benefits combine to promote widespread acceptance of content distribution and service-related businesses involving the use of data broadcasts.

[0017] According to the inventive data broadcast delivery method, a data broadcast is allocated to any unused bandwidth over a broadcast band used by a given broadcasting station to broadcast programs. The receiving side receives the data broadcast for storage onto a storage medium in each of television sets installed. Any unused narrow bandwidth made available from the band for broadcasting programs may be utilized in transmitting various contents. This makes it possible to make effective use of the broadcast band.

[0018] The contents included in the stored data broadcast are sorted out. Each viewer then operates the television set selectively to view the contents sorted out. These features permit easy selection of a desired content from the menu of diverse contents, constituting an easy-to-use system of content distribution by data broadcast.

Problems solved by technology

Such preset recording, however, has the disadvantage of requiring complicated operations by the viewer.

In such cases, however, the pointing device (e.g., a mouse) and related controls are generally difficult to manipulate.

Another problem is the lack of sufficient capacity for storing contents.

In addition, broadcasts over a network are costly as in the case of the Internet which requires connection and communication fees.

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