Method for displaying advertisement on electronic equipment

Abstract

The invention provides a method for displaying an advertisement on electronic equipment, wherein an application program is installed on the electronic equipment. The method comprises the following steps of: A, when the application program is started, suspended or exited, informing a backstage service program; B, inquiring a corresponding advertisement plan from an advertisement plan library by the backstage service program; and C, displaying a corresponding advertisement content above the application program in a covering manner. According to the method disclosed by the invention, starting, suspending and exiting actions of the current application program are acquired by the backstage service program, and an idle time slot in which a user has higher attention on the screen content and operation is not required or cannot be carried in the electronic equipment is sufficiently utilized for carrying out advertisement display. The user cannot feel boring and unhappy or has an adverse impression on an advertisement product if the advertisement is issued at the time, on the contrary, the user can be excited to generate the interest of further learning the advertisement product and a consuming impulsion because the transitory boring feeling of the user is eliminated, and a favorable advertisement issuing purpose and publicity effect can be achieved.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular, the present invention relates to a method for displaying advertisements on electronic equipment. Background technique [0002] Advertising is often an important source of revenue in almost all areas of business. In order to reach as many customers as possible, advertisements are typically displayed using billboards, television, radio, and print media such as newspapers and magazines. With the development of electronic communication technology, mobile communication devices that can be connected to the Internet have become very popular, such as mobile phones, smart phones, personal digital assistants (personal digital assistants, PDAs) and other electronic devices. Users often browse webpages, share files, send multimedia messages, etc. by means of mobile Internet access or wireless communication through mobile communication devices. With the popularization of mobile ne...

AI Technical Summary

Problems solved by technology

[0006] In the prior art, in many cases such as starting an application program, loading a large amount of data, or performing complex calculations in a mobile communication device, the user is required to wait for the operation to be completed without leaving the current application program interface. At this time, the user’s attention to the screen content Higher degrees but do not need or can not perform any operations, usually feel idle or boring, this time can be used for advertising display

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