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Data mining-based directional advertisement release method, system and equipment

A targeted advertising and data mining technology, applied in the Internet field, can solve problems such as breadth, lack of pertinence of target users, insufficient product brand communication and promotion, and achieve the effect of improving accuracy

Inactive Publication Date: 2011-05-25
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Conventional SNS advertising adopts the broadcast method, the cost of advertising is high, the target users are not targeted, and it is difficult to achieve personalized interaction and communication with target users
Conventional advertising has breadth but no depth, and the dissemination and promotion of product brands are not strong enough

Method used

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  • Data mining-based directional advertisement release method, system and equipment
  • Data mining-based directional advertisement release method, system and equipment
  • Data mining-based directional advertisement release method, system and equipment

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Embodiment Construction

[0047] The embodiment of the present invention proposes: the targeted advertisement delivery platform performs data mining according to the acquired user data to obtain a mining model; Delivery, improve the accuracy of advertising.

[0048] Such as figure 1 As shown, a data mining-based targeted advertisement delivery method provided in Embodiment 1 of the present invention specifically includes the following steps:

[0049] Step 101, the targeted advertisement delivery platform acquires user data;

[0050] Before the targeted advertisement delivery platform acquires user data, it includes: the targeted advertisement delivery platform sends advertisement information to the client, and acquires user data according to the advertisement information;

[0051] Before the targeted advertisement delivery platform acquires user data, it also includes: the targeted advertisement delivery platform randomly selects users; or the targeted advertisement delivery platform selects users ac...

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Abstract

The invention discloses a data mining-based directional advertisement release method, a data mining-based directional advertisement release system and data mining-based directional advertisement release equipment. The method comprises that: a directional advertisement release platform acquires user data; according to the user data, the directional advertisement release platform perform data mining to acquire a mining model; and the directional advertisement release platform directionally release advertisement to a client according to the mining model. When the method, the system and the equipment are used, the directional advertisement release in a social networking service (SNS) community by an autonomous mining algorithm is realized, the advertisement release accuracy is improved, and the directional advertisement release is analyzed by an analysis system.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, system and device for placing targeted advertisements based on data mining. Background technique [0002] In recent years, there has been a wave of SNS-based Internet trends in domestic websites, among which are representative ones: Qzone, Xiaonei, Kaixin, portals such as Sina, and so on. [0003] Conventional SNS advertising adopts the method of broadcasting, which belongs to extensive advertising, that is, every user who logs in to the community will receive relevant advertisements. For example: when a user logs in to Qzone, the system will send an advertisement message to the user, such as "20% discount on shopping mall items during the 11th holiday" and so on. [0004] In the process of realizing the present invention, the inventor finds that there are at least the following problems in the prior art: [0005] Conventional SNS advertisements are place...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30H04L12/18G06Q30/02
Inventor 李邕岳亚丁李多全刘大鹏赖晓平陈显露肖磊叶幸春陈永锋言艳花黄华基钟迩桁贡鸣
Owner SHENZHEN TENCENT COMP SYST CO LTD
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